Experience

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  ECHO Digital Marketing

  • Pakistan

  • Founder/Co-CEO

    • Sep 2012 - Present
    • Pakistan

    ECHO Digital Marketing is full-fledged digital marketing firm. We are the partner of choice for companies that require a strategic agency that can deliver measurable results. We offer a wide variety of services to promote products online through social media networks and other creative tools including Online PR, Google Advertising, Websites etc.

• 

  Ogilvy & Mather Pakistan

  • Associate Account Director

    • Jan 2012 - Feb 2014

    Account Portfolio: British American Tobacco - Premium Segment- Formulating strategies for brand positioning, communication routes, and creative executions- Leading project management activity and dealing with all aspects of advertising- Researching new business leads and ‘pitching’ for new business

  • Account Manager

    • Jan 2011 - Dec 2012

    Account Portfolio: British American Tobacco - Low Segment, IBM, and JS Investment Ltd.- Dealing with all aspects of advertising campaigns and project management- Launched Gold Flake Pack Change campaign through events in 11 major cities of Pakistan, resulting in 99.9% retention that helped abreast the decline in market share. - Concept development, planning and execution of Gold Flake Sensory Stimulation activity; The first 3D brand video in 80 cities of Pakistan- Digital Trainer/Leader since the launch of DOJO (Ogilvy going digital)

• 

  Theodore Trading House

  • United Kingdom

  • Marketing Manager

    • Jan 2010 - Dec 2010
    • United Kingdom

    • Set up own business dealing in the metal and hardware industry• Representing Alcoa (Third largest aluminum manufacturers in the World) in Asia.• Building business relationships with clients in the UK, Europe and Asia• Liaising between the supplier and customer by negotiating on various product ranges and prices• Generate new development deals with prospective buyers

• 

  Judge AC Ltd

  • United Kingdom

  • Business Development Manager

    • Aug 2009 - Aug 2010
    • United Kingdom

    - Weighing out risks and benefits of each client solicitor. Ensuring that there is quality, professionalism and efficiency in services provided- Liaising with a variety of external stakeholders, whilst building business relationships with existing clients- Point of contact for solicitors and clients for reviews, complains or feedback

• 

  EURO RSCG

  • United Kingdom

  • Workplacement

    • Jul 2009 - Aug 2009
    • United Kingdom

    Account Portfolio:Carphone Warehouse, ASDA, Mecca Bingo, Greggs- Developed Local public relations audits for Carphone Warehouse- Constructed press releases for Asda and managed various research projects for Greggs - Managed and updated Mecca Bingo customers using Gorkana Database

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  Fast Web Media (Digital Media)

  • United Kingdom

  • Workplacement - Public Relations & Web Marketing Analyst

    • May 2009 - Jun 2009
    • United Kingdom

    - Involved in promotion of the official Wimbledon website- Researched and developed strategies to target British expatriates in Italy, France and Australia through blogs, forums and social media networks- Created a brief for targeted administrators to attract subscriptions for the Wimbledon Live service through viral marketing and word-of-mouse

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  SRJ Marketing Communications, LLC

  • United Kingdom

  • Full Time Sales Executive

    • Oct 2008 - Apr 2009
    • United Kingdom

    - Direct interaction with customers to promote Talk-Talk home phone door to door- Trained new recruits and familiarized them with sales concepts- Demonstrated effective management and leadership skills by leading a team of fourteen field representatives in business meetings throughout the United Kingdom

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  ASDA (Walmart)

  • United Kingdom

  • Checkout Assistant

    • Dec 2007 - Sep 2008
    • United Kingdom

    - Dealing with customer queries and providing excellent customer service- Brainstorming ideas to promote in-store events with the help of managers and the people’s team

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  Syngergy Advertising Ltd

  • Pakistan

  • Internee

    • Jun 2007 - Aug 2007
    • Pakistan

    - Pioneered a career section aimed at attracting professionals from the marketing, advertising and media-related industries to contribute their knowledge and expertise.- Researched and executed marketing and sales strategies for the portal- Developed a sales and business plan for the web portal- Handpicked the Brand Ambassador for Bi-Quarterly marketing magazine titled Synergyzer

• 

  Ruby Corporation

  • Pakistan

  • Import Assistant & Clientele Manager

    • Jan 2004 - Apr 2007
    • Pakistan

    - Managed negotiation and correspondence with foreign clientele- Liaised with customers to keep clients abreast of latest foreign market trends- Developed the delivery and tracking system for effective inventory management