Experience

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  Museums Victoria

  • Australia
  • Museums, Historical Sites, and Zoos
  • 500 - 600 Employee

  • Marketing Manager, Marketing, Audiences and Communications Department

    • Jan 2018 - Present

    Developing and implementing integrated communications strategies to engage and build specific audiences across Museums Victoria’s network of museums and venues, with a focus on paid, earned, shared and owned channels to deliver campaign visitation targets. Working closely with various agencies to plan campaigns to support strategic marketing objectives including managing bought elements, budgets, creative, deadlines and ensuring return on investment. Developing relationships with key media and agency partners relevant to key audiences as well as managing relationships with key internal stakeholders.

  • Brand Officer, Families & Education Audiences, Communications and Partnerships Department

    • Nov 2015 - Jan 2018

    Developing integrated content marketing plans to engage and build visitation by audience at MV’s museums and venues. Planning, developing and implement targeted communications via bought, owned and earned marketing channels, including developing relevant content ( written, audio, video), press releases, related materials and managing relationships with relevant media, bloggers, partners and agencies to support specific marketing objectives.

  • Brand Support Officer, Families Audience, Communications and Partnerships Department

    • Mar 2015 - Nov 2015

    Supporting the marketing, communications and publicity of Museum Victoria's exhibitions, programs and special events targeted at families. Assisting with marketing strategies to grow audiences, onsite events support and project management when required.

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  First Time Feelings (podcast)

  • Melbourne, Victoria, Australia

  • Creator/Co-Producer and Co-Host

    • Jun 2018 - Dec 2020
    • Melbourne, Victoria, Australia

    Producing a monthly podcast that explores shared human experiences through micro narratives, naming and reclaiming emotion one feeling at a time. Responsibilities include: episode planning and production, writing the narratives, organizing the recording sessions and hosting the podcast.Working closely with the audio engineer during the editing process. Managing timelines for the release of the episodes each month, including upload to website and RSS feed management.Marketing, communications and PR for the podcast across the website and social media accounts.

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  The Big Issue

  • Richmond, VIC

  • Freelance Music Writer

    • Nov 2011 - Feb 2017
    • Richmond, VIC

    Feature articles, live reviews and album reviews for a number of publications including Beat Magazine, The Big Issue, Mess and Noise and Vice Magazine.www.underthewires.wordpress.com

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  Kids Own Publishing

  • Abbottsford Convent

  • Marketing & Publicity Coordinator

    • Aug 2013 - Feb 2015
    • Abbottsford Convent

    Devising and implementing marketing strategies to assist with brand development/awareness and delivering publicity campaigns for specific projects.

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  Metanoia Theatre

  • Brunswick

  • Marketing Coordinator

    • Sep 2013 - Jun 2014
    • Brunswick

    Coordinating the marketing for the theatre's seasons, company productions, workshops, brand management and contributing to the development of marketing strategies.

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  Westside Circus

  • Marketing and Events Coordinator

    • May 2013 - Jun 2014

    Implementing the specific marketing strategies of the workshop program and community program, general brand management, social media marketing and coordinating special community and industry events.

  • Marketing & Admin Coordinator

    • Jun 2011 - Apr 2013

    Managing the office area and coordinating the marketing of Westside Circus to the public, providing project support when required.

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  St Martins Youth Arts Centre

  • Marketing and Communications Coordinator

    • Jul 2012 - Dec 2012

    Implementing the marketing strategies of the organization according to the marketing plan inline with specific strategic goals.

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  The Sporting Club Hotel

  • Brunswick

  • Music Coordinator

    • Jun 2011 - Dec 2011
    • Brunswick

    Coordinating musical acts and other events at the venue

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  Route 66

  • Prahran

  • Marketing/General Manager

    • Mar 2008 - Mar 2011
    • Prahran

    Overseeing the selling, marketing and dispatch of regular fashion ranges and t-shirt ranges, managing the store and staff.