Experience

• 

  VGI Digital Lab

  • Advertising Services
  • 1 - 100 Employee

  • Head of Strategic Product

    • Nov 2021 - Present

    • Lead 3-year product design for VGI O2O product combining OOH and online through the use of data.• Design data utilization/use cases from analytics, targeting, and measurement on O2O media.• Build new data products from data requirements, data sourcing, data cleaning, data use-cases, data hierarchy structuring, data segmentation, to data visualization.• Design data utilization/use cases to develop tableau visualization product using web scrap method.• Delivered +1,300 new data segments from location data, transaction, and ownership data• Lead POC team to discuss with data partners to leverage data solutions for O2O data-driven products • Use media sales expertise to provide cross-functional stakeholders (BD, PO) with business requirements for their product development, and ensure media product success.• Show by example to sales team on how to close developed product and build product case studies.• Speak for the company on thought leadership program to create data awareness in the market

  • Sales Team Lead

    • Apr 2018 - Oct 2021

    • Lead online marketing sales team of 6 to acquire and manage over 60 key accounts (direct/agency)• Build sales channel, strategy, and pipeline to drive acquisition for online media and data product • Manage both hunt sales for new client acquisition on cold-calling, prospecting, setup meeting and ensure product presentations aligns with company’s policy and guideline.• Manage team of account executives and account managers to nurture relationships and handle expected deliverable, services, and proper Q&A with clients.• Manage sales support team to process sales quotation, service level agreement, and legal documents in alignment with company’s product guideline and policy.• Deliver sales result of more than 100mb YoY sales target• Utilize consultative-approach sales and client management to retain high-value prospects (>2years)• Deliver aggregated revenue >250mb at 30% conversion rate with average GPM 3 times above market

• 

  rabbit internet

  • Business Development Manager

    • Feb 2017 - Mar 2018

    • Develop B2B sales deck as a closing tool for newly innovated data product for media targeting • Lead training, show by example how to close the product, and product communication with over 10 salespersons from VGI, PlanB, Rabbit to closing over 20mb campaign value as a result.

• 

  Dekdorm.com

  • www.dekdorm.com

  • Sole Founder & Developer

    • Feb 2011 - Jan 2018
    • www.dekdorm.com

    -Founded a dormitory website that provides services to university students and over 20 dormitories around university area.-Designed and programed web pages, approached and negotiated contracts with business partners, and advertised products.

• 

  CIMB THAI Bank

  • Bangkok Metropolitan Area, Thailand

  • Product Developer

    • Oct 2014 - Aug 2015
    • Bangkok Metropolitan Area, Thailand

    •Researched and developed new contactless ATM cards for payments at over 8,000 7-11 stores. •Collaborated internally with legal, compliance, marketing, sales, HR, IT, operation, and finance departments and externally with business partner.•Delivered the product as expected resulting in business exposure to over 3 million new customers.

• 

  SCG

  • IT Associate (Internship)

    • Apr 2013 - Jun 2013

    SCG Excellent Internship Program