Experience

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  MDRG, Inc.

  • United States
  • Market Research
  • 1 - 100 Employee

  • Sr. Director, Client Insights

    • Sep 2021 - Present

  • Director Of Account Services

    • Jun 2019 - Dec 2021

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  Publicis.Sapient

  • Greater New Orleans Area

  • Account Director

    • Jul 2018 - Jun 2019
    • Greater New Orleans Area
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  Peter Mayer

  • Greater New Orleans Area

  • Account Supervisor

    • Mar 2014 - Jul 2018
    • Greater New Orleans Area

    Zatarain'sManage all national and regional marketing efforts.Work with partner agencies to ensure brand continuity and alignment of goals.Manage client's annual budget.Worked through 2 re-positioning projects in an effort to push the brand to be more appealing nationally.Provide thought l...

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  Search Influence

  • Greater New Orleans Area

  • Senior Account Manager

    • Oct 2013 - Mar 2014
    • Greater New Orleans Area

    Managed a team of 7 client service managers with over 100 accounts.Coordinated SEO, SEM and Social efforts for a range of clients including New Orleans tourism and Audubon Zoo.Executed reviews, promotions, interviewing, and hiring for all direct accounts.

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  RPA

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Senior Account Executive

    • Aug 2012 - Aug 2013

    Managed production of a TV spot for the Odyssey that highlighted Honda’s sponsorship of Little League Baseball.Developed a new style guide with corresponding logo for the Environmental Business Development clients at Honda that will be used for Dealer materials nationwide.Transitioned over to corporate communications. For FY13, we are working on a simulator/IMAX experience that we plan to take museums around the country. Worked with Google on a potential partnership for an interactive float that will be featured in the 2013 Rose Parade.

  • Account Executive

    • Aug 2011 - Aug 2012

    Management of the "Honda Loves You Back" brand facebook campaigns from production to evaluation. This led into the Million Mile Joe project, which took our team to Maine to throw a parade for an Accord that hit 1MM miles. This was a huge viral success that also achieved national earned media attention.Agency representitive on the South Bay Classic committee. RPA provides pro-bono creative along with best practices on community outreach for an annual charity golf tournament.Lead AE on the 2012 Civic launch responsibilities included national print, OOH, wild postings, interactive tours, a Civic app, model sections, and assisted on TV.Represent the Honda account team in quarterly intern selections by handling the interviews and recommends to our Account Director.Direct contact from RPA to all of our export partners. Coordinate with clients and export agencies with the cost and timing of deliverables to various countries.

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  RPA

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Assistant Account Executive

    • Apr 2009 - Apr 2010

    Direct contact on the Honda Youth Vehicles team, which includes Insight, Civic, Fit, Racing, and Brand Coordination for Honda National Advertising.Interface between brand management and client for the Honda Civic Tour project. Assist with experiential marketing with ad units, website, photo shoots, email newsletters, and Facebook. Ongoing management of a sweepstakes package which includes two car giveaways, with a third party vendor.Management of the Civic GX account using the recommended strategy of paid search.Heavy social media experience working with client, project management, and legal on the Facebook pages for Brand, Fit, Civic, Civic Tour and Insight.Consistently supporting and contributing to the team responsible for the creation of "Everybody knows somebody who loves a Honda" Brand campaign that was initialed through Facebook and led to TV, online, and print ads. The ongoing campaign has plans to move into the second phase in the upcoming model season, as a result of extreme viral success.Main collateral Account Executive on the Honda Pilot, and Honda Fit, for the 2010 season, including photo shoots and actualizing financial statements. Liaison between agency and client for interactive model page updates, main focus on Honda Fit and Honda Civic.

  • Account Coordinator

    • Apr 2008 - Apr 2009

    Extensively track all of Honda's competitors in terms of media buying, past and present campaigns and sales, specializing in environmentally friendly vehicles.Present in-depth competitive presentation inclusive of a comparison of domestic brands annually. Conducted extensive and in-depth research, including sales, advertising budget, and online vs. TV spends for top executives at Honda. Face-to -face and electronic client interaction to collect feedback, handle conflicts, generate and grow new business. Established many third party relationships that are used in Honda branding and assets. (ex. NHL, Apple, Disney, Car and Driver, Edmunds, NHTSA, Filter, Formula One, Zagat, Kelley Blue Book and XM/Sirius Radio)

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  Hamon & Associates

  • Account Coordinator

    • May 2007 - Mar 2008

    Updated and managed the Bosch client website on a daily basis.Set up interactive status meetings between agency and client.Worked with team on branding new Tassimo product.Gained exposure to collateral by printing a cookbook that accompanied Thermador oven purchases.