Experience

• 

  Crowe

  • Grand Rapids, Michigan, United States

  • Marketing Project Manager, Internal Agency

    • Aug 2022 - Present
    • Grand Rapids, Michigan, United States

    Lead cross-functional teams to create effective marketing campaign components for multiple internal business units. Manage budgets and schedules. Foster great teaming of content, creative and digital teams to deliver to business objectives and timeframes within a fast-paced environment while continually striving to exceed client expectations. Flexible team player and demonstrated problem solver.

• 

  Priority Health

  • United States
  • Insurance
  • 700 & Above Employee

  • Senior Marketing Communications Specialist

    • Sep 2017 - Jul 2022

    Led innovative and strategic marketing communication initiatives for internal product lines and departments including Pharmacy, Care Management and Behavioral Health. Developed and produced traditional and digital content to effectively position the Priority Health brand and products within identified market segments, educate and retain members, and grow industry market share. Partnered with cross-functional teams. Used data-driven personalization to engage members and nudge health care behaviors towards appropriate and cost-effective care that positively impacted personal health while delivering measurable results against business KPIs.

  • Marketing Communications Specialist

    • Jul 2012 - Aug 2017

• 

  Grand Rapids Public Museum

  • United States
  • Museums, Historical Sites, and Zoos
  • 100 - 200 Employee

  • Marketing and Public Relations Manager

    • Sep 2009 - Jul 2012

    Led the corporate and product marketing campaigns for 170+ year-old history museum. Strategically planned, budgeted for, and executed corporate and product-driven marketing campaigns. Wrote and produced print and broadcast marketing components. Managed the GRPM brand across social media. Cultivated and fostered media relationships and built community awareness.

  • Marketing and Public Relations Specialist

    • Sep 2007 - Sep 2009

• 

  Eastbrook Homes

  • Director of Marketing

    • Jan 1998 - Sep 2007

    Tracked and monitored industry trends and buyer profile data as basis for planning marketing initiatives. Supported field sales team with marketing products and promotions. Conducted primary and secondary research. Optimized corporate web site. Managed promotional campaigns within time and budget constraints.

• 

  Society of Manufacturing Engineers

  • Dearborn, MI

  • Marketing Specialist

    • Aug 1992 - Sep 1996
    • Dearborn, MI

    Lead administrator for several large computer technology expositions. Managed sales and attendance promotion budgets and campaigns. Planned, wrote and produced marketing components. Assisted in public relations efforts. On-site trade show marketing team member.

• 

  BDO

  • Grand Rapids, MI

  • Marketing Coordinator

    • Aug 1990 - Aug 1992
    • Grand Rapids, MI

    Helped design and implement office marketing strategy, including niche development program to address changing client base. Analyzed client trends and developed corresponding marketing programs for growth and profitability. Created internal and external marketing communication tools including client proposals.

• 

  Quest Diagnostics (formerly Advance Medical/MetPath)

  • Pontiac, MI

  • Sales Service Representative

    • Nov 1989 - Aug 1990
    • Pontiac, MI

    Front line representative for national medical laboratory. In charge of attrition control and generation of increased sales from existing western Michigan account base. Educational resource to clients and public relations executor for company.

• 

  Rutledge, Wallace, Shaffer, Swanson & Associates

  • Grand Rapids, MI

  • Assistant Account Executive

    • Dec 1988 - Nov 1989
    • Grand Rapids, MI

    Involved in all aspects of account management including client contact, marketing planning, production and new business generation.