Bio
Experience
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Accessories and Footwear Designer
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Apr 2023 - Present
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Senior Footwear & Accessories Designer
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Jan 2019 - Apr 2023
My role at William Lamb was to design & develop a wide range of Licence & Non Licence footwear & accessories across all genders and age ranges for multiple customers. Daily tasks included:• Account management and developing relationships with key clients• Communication with customers for CAD and sample development• Producing detailed specifications for factories and management of the supply-chain, including communicating with factories, overseeing production and quality checking of samples.• Managing workload and motivation for myself and members of the team. • Travelling to the Far East to work with factories, source new materials and trims for the season. • Regularly travelling for market and trend research.• Combining market knowledge, emerging trends & fabrics to indicate style direction for the season by the development of trend boards for in-house and client ranges. • Developing trade range through trend and market research.
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Footwear Designer
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Jan 2016 - Jan 2019
William Lamb Group Ltd - Childrens and Womens footwear designerMy role at William Lamb involves designing and developing a wide range of childrens footwear styles as well as some ladies footwear. Day to day tasks include:• Creating and designing styles in Photoshop and Illustrator to incorporate multiple customer requirements, such as Matalan, Sparkle Club, Deichmann and Disney Store• Developing and updating of current trade range through trend and market research• Producing detailed specifications for factories on new styles required for trade range and customers• Management of the supply-chain, including communicating with factories on outstanding samples and resolving any questions, overseeing production and quality checking of development samples produced in the Far East• Communication with customers for CAD and sample feedback as well as creating design briefs for any new or repeat styles they require.Other tasks include:• Indicating appropriate style direction for the season, while combining knowledge of the market, emerging trends, fabrics and customer direction• Travelling to the Far East to source new materials and trims for the season, as well as working with factories to amend and enhance current products in manufacture• Designing layout and props for trade shows• Presenting and setting up products at trade shows.
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Children and Women's Footwear Designer
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Sep 2012 - Dec 2015
My role at Elan Polo involved designing and developing a wide range of womens and childrens footwear styles. Tasks included:• Creating design briefs, range development and current trends• Researching and presenting key fabrics, style and colour direction for the season, while combining knowledge of the market, emerging trends, fabrics and customer direction• Quality checking of development samples and managing the briefing and overseeing of product specifications, • Travelling to the Far East• Presenting samples to customers, such as Avon, Schuh, Sainsbury’s, Asda, Debenhams, and advising them on other key styles, materials and trend directions• Creating inspirational shop reports and obtaining an awareness of the current competitive marketplace by visiting European footwear stores
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Clarks
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Norwich, United Kingdom
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Shop Assistant and Trained Shoe Fitter
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2010 - 2012
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Norwich, United Kingdom
My time at Clarks not only allowed me to develop my customer relation skills but also to obtain a good understanding of commercial shoes for Clarks customer base. Whilst working there I:• Became a trained children’s shoe fitter • Always met the sales targets required• Replenished stock levels• Trained other members of staff
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Education
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2009 - 2012De Montfort University
Bachelor’s Degree, Footwear Design -
2008 - 2009University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester
BTEC Foundation Diploma in Art and Design, Merit
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Industry Focus. “Apparel & Fashion”
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