Experience

• 

  Paradox Museum

  • Greece
  • Entertainment Providers
  • 100 - 200 Employee

  • Sr Digital Marketing Manager & Event Sales

    • Feb 2023 - Sep 2024
    • Miami, Florida

    Responsibilities
    • Manage (and fill) our events calendar.
    • Determine sales goals.
    • Build and maintain customer relationships.
    • Serve as our primary point of contact for large events and parties.
    • Collaborate with vendors on table and seating coordination.
    • Collaborate with our food and beverage vendors on menu requests.
    • Use our vendor management system to fill additional staffing needs.
    • Negotiate contracts and assist with accounts receivable.
    • Work with the marketing team to develop promotional materials.
    • Develop promotions or specialty packages to entice new customers
    • Created and distributed social media content.
    • Coordinated with influencers and 3rd party marketing firms to help spread awareness about the brand.
    • Created and built relationships with other businesses in the area for partnerships and combination experiences.
    Accomplishments
    • Increased foot traffic by 14%
    • Created the initial relationship between the museum and the Miami-Dade school system.
    • Instituted the first social media contest to raise funds and awareness for breast cancer.
    • Created the first after-hours event for the museum which increase social media reach by 27%.
    • Helped create a “fun pass” with the other businesses in the Wynwood area.

• 

  Florida Auto Reserve

  • Medley, Florida

  • Digital Marketing Manager

    • Jun 2018 - Apr 2022
    • Medley, Florida

    Responsibilities
    • Overseeing local sales, promotions and campaigns
    • Create and A/B test email templates and subject lines.
    • Directing and coordinating all sales activities.
    • Manage PPC campaigns (e.g., Google Ads, social media ads) to drive website traffic and leads.
    • Optimize ad copy, landing pages, and bidding strategies to maximize ROI.
    • Serving as the face of the organization to internal and external partners.
    • Oversee the creation and distribution of high-quality content (blog posts, articles, social media posts, videos, etc.)
    • Manage content calendars and editorial workflows.
    • Analyze social media metrics to measure performance and make data-driven decisions.
    Accomplishments
    • Created digital sales funnel protocols.
    • Developed and maintained CRM procedures.
    • Introduced AI to certain sectors of the company increasing production efficiency.

• 

  Steps New York

  • United States
  • Retail
  • 1 - 100 Employee

  • Social Media Manager

    • Oct 2015 - Jun 2018
    • Doral, Florida

    Responsibilities
    • Organize and execute weekly photo shoots.
    • Maintain and curate relationships with models and influencers. Scout locations.
    • Build sets for product and editorial photo shoots. Retouch and edit photographs.
    • Create and maintain digital ad campaigns. Maintain Shopify account via HTML.
    Accomplishments
    • Development of e-commerce platfrom via Shopify
    • Revamped media standards.
    • Created handbook on photo shoot procedures
    • Established and organized influcener marketing protocols