Experience

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  General Motors

  • Product Marketing Manager - GMC Sierra LD Next Gen

    • Oct 2022 - Present

    • Manage 27MY T1-2 Sierra LD including building and maintaining strong partnerships with Chief Engineer, Executive Chief Engineer, Product Development, Design, Program Management, Sales & Marketing, Chevrolet counterparts, and Engineering• Managed 23MY – 27MY T1-1 Yukon/Yukon XL, including overseeing 25MY MCM launch. Led Product Marketing collaboration between Sales & Marketing, Product Development, Market Research & Planning, Chief Engineers, Supply Chain, Design, Order Fulfillment, and Manufacturing• Manage T1-2 Sierra LD and 25MY MCM Yukon/Yukon XL through various high level and working workshops to support Winning with Simplicity initiatives• Managed project teams through on-going semi-conductor chip shortages for 23MY Yukon/Yukon XL• Drive market share and brand revenue through comprehensive market analysis• Act as the voice of the customer, developing content, packaging and pricing that are competitive in the marketplace• Maintain Product Program Content (PPC) for accuracy in demand forecasts, initiating change requests when needed

  • Senior Forecast Analyst - Demand Planning

    • May 2016 - Oct 2022

    • Supervised Summer Intern: Outlined core responsibilities along with guiding, training, and offering frequent feedback to Intern; Acted as Mentor to help guide his/her career; Provided frequent feedback to Manager; Provided feedback to HR on Intern retention; Fostered an environment that allowed the intern to feel comfortable bringing his/her whole self to work; Celebrated successes, regardless of how big or small• Team lead “Developing Our People” cross functional Global Supply Chain (GSC) team of 12, with a focus on professional growth; led minimum two (2) Lunch & Learns per month, averaging 100 people per session• Compared produced records to Product Program Content (PPC) predictive rates to determine forecast disconnects in future supply, keeping the customer at the center of everything I do• Worked cross functionally with Product Marketing, Sales & Marketing, Forecasting, Order Fulfillment, and Supply Planning to effectively forecast future demand at an option level• Collaborated with GM IT on development and future enhancements of Option Forecasting tools• Highly involved cross functional GSC team member in the Diversity, Equity, and Inclusion and Social/Team Building Teams

  • Senior Analyst - Short Term Forecasting

    • Sep 2010 - May 2016

    • Routinely presented forecast assumptions and rational to Senior Leadership, Sales & Marketing Leadership, and Sales & Marketing Managers• Established vehicle retail sales forecasts and production requirements to support SMS monthly meetings• Held to a +/- 0.6 percentage point difference between forecast and actual retail sales• Identified sales and inventory planning risks• Analyzed the impact of future marketing and incentive programs for GM and competitive products• Frequently produced retail sales and production scenarios due to inventory constraints or decisions that drove key financials• Supported annual corporate budget process by model level

  • Senior Analyst - Market Industry Analysis

    • Jun 2006 - Sep 2010

    • Routinely presented automotive industry topics to Senior Leadership, Sales & Marketing Leadership, and worked cross-functionally with Sales & Marketing Managers• Prepared and presented in-depth analysis on both GM and competitor vehicle segments that included market share, incentive spend, demographics, competitive interaction, market trends, and inventory levels• Identified emerging trends amongst consumers through deep dive analysis of market data and consumer research

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  Cushman & Wakefield

  • Research Associate

    • Jun 1999 - Apr 2006

    • Managed research department of two (2) internal Research Analysts and 12 call center employees in India• Supported internal management, Real Estate Brokers, and Midwest Management on industrial and commercial real estate in the Detroit area• Partnered with building managers in Southeast Michiga...

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  Ducker Worldwide

  • Project Manager, Market Analyst

    • Feb 1994 - Jun 1999

    • Responsible for project management through completion including survey creation and delivering customer insights in a concise manner to Principals and Client • Managed call center team of up to 10 individuals• Business-to-business marketing research in industries that included automotive, robo...