Experience

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  KVH Industries, Inc.

  • Senior Marketing Manager, Commercial/Leisure Maritime

    • Feb 2022 - Present

    Marketing lead for products and services including mobile connectivity, content and television for the commercial and leisure marine segments. Role focuses on driving penetration of new and existing channels through strategic planning, competitive analysis, compelling content, campaign development, promotions, trade shows, email marketing and social media. Serves as liaison to commercial and leisure maritime sales teams and as the voice of the customer, including partners and end users. Partners with teams in the Americas, EMEA and APAC.

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  Stonehill College

  • United States
  • Higher Education
  • 700 & Above Employee

  • Senior Adjunct Professor of Business Administration

    • 2002 - Present

    Adjunct professor of marketing at Stonehill College, a private liberal arts college south of Boston. Undergraduate courses taught include: Marketing Strategy, Marketing Principles, New Products Marketing, Marketing Research, E-Commerce and Entrepreneurial Strategies. Graduate courses include: Buyer Behavior, Marketing Management, E-Commerce, Digital Marketing and Creativity. Skilled in face-to-face, online, hybrid, and hyflex formats. Active in student internships and job placements. Faculty advisor for directed study and senior capstone projects. Volunteer at annual Stonehill DECA Conference. College’s Marketing program was ranked among Best in U.S. and No. 5 in Massachusetts by College Factual. The Business Administration department is AACSB certified, a prestigious designation earned by less than 5 percent of the world's business schools.

  • Marketing Graduate Program Director

    • Jul 2023 - Present

    The role is part of the Division of Graduate and Professional Studies and focuses on key areas of program oversight (curriculum, scheduling, staffing, budgeting), recruitment (recruitment events, application process, registration, and advising), and continuous improvement (accreditation requirements and ongoing curriculum changes).

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  University of Massachusetts Dartmouth

  • United States
  • Higher Education
  • 700 & Above Employee

  • Assistant Dean for Operations

    • Jul 2020 - Feb 2022

    UMass Dartmouth is a public university and one of 5 UMass campuses. With an enrollment of over 8,600 students it offers 84 undergraduate programs, 30 master's programs and 13 doctoral programs.Assisted the Dean with administration of the College of Arts & Sciences. Participated at a senior management level in strategic planning, allocation of resources and formulation of policies and procedures. Led the management of administrative duties of the Dean's office, directly supervising staff, and managing the daily operations of the college. Led project management of instructional staffing, course schedules, budget and productivity analyses for faculty workload. Planned and executed events related to acquisition, retention, training and customer experience. Strategized, developed and deployed marketing materials and campaigns including print, digital and experiential. Extensive work in targeting, positioning and messaging. Extensive email marketing to both internal and external stakeholders. Supported student recruitment, retention and success.

  • Director of Planning & Administration

    • Jun 2017 - Jul 2020

    Role focused on the planning, implementation, staffing, budgeting and productivity of classes within the College of Arts & Sciences. Responsible for planning and marketing special events, acting as liaison to select university committees, addressing student inquiries and advising needs, and representing the Dean at undergraduate admissions events and through special projects. NECHE Self-Study Committee member - Standard 8: Educational Effectiveness. Member of Service Learning Fellows program. Also a part-time lecturer in the College of Arts & Sciences, teaching a college introductory class to freshmen and a course in Leadership & Civic Engagement.

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  Goodbaby Group

  • Greater Boston Area

  • Director of Product Management

    • 2015 - 2017
    • Greater Boston Area

    Goodbaby Group is the world's leading provider of infant and children's products. The company's divisions include professional production, manufacturing and design groups. Role focused on the development and management of multiple product lines as well as the utilization of brand segmentation strategies for those lines. Responsibilities included team management in a global matrix structure, marketing research, product portfolio strategy, competitive analyses, pricing and positioning recommendations, key account presentations and coordination with cross-functional groups in the US and abroad. Brand experience included: Urbini, gb, Evenflo, ExerSaucer and private label initiatives. Account presentations to Walmart, Amazon, Target, Babies R Us and Toys R Us Canada.

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  Aqua Leisure Industries

  • Avon, MA

  • Director of Marketing

    • 2014 - 2015
    • Avon, MA

    Aqua Leisure is an international leader in the marketing and sales of water-related sporting goods and toys. Role focused on the creation and implementation of new brands and product lines, and partnering with cross-functional groups in the US and Asia to ensure innovative and profitable product development. Responsibilities include implementation of marketing programs, development of line lists and retails slots, pricing, public relations, advertising, online marketing and competitive analysis. License management responsibilities with Nickelodeon, Sanrio (Hello Kitty), Tommy Bahama and The Little Gym.

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  Product Insight, Inc.

  • Acton, MA

  • Director of Business Development

    • 2011 - 2014
    • Acton, MA

    Product Insight is an internationally acclaimed product development firm. Responsible for business growth with current and new clients as well as research of potential new industries and new marketing and sales tactics. Initiatives included new client acquisition, website development and management, social media, contact management, public relations, trade shows and strategic planning. Focus on clients within the medical device and laboratory instrumentation categories.

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  Cape Cod Provisions LLC

  • Pocasset, MA

  • Director of Sales & Marketing

    • 2010 - 2011
    • Pocasset, MA

    Specialty chocolates company. Director of the sales and marketing functions with focus on new customer acquisition and sales growth, development of sales processes and management of key accounts. Responsible for corporate communications, marketing promotions and trade show strategy. Secured and managed major customers - Hallmark Corporate Retail, Associated Buyers, Nordstrom.

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  Dorel Juvenile Group

  • Mansfield, MA

  • Category Director

    • 2008 - 2010
    • Mansfield, MA

    Juvenile products division of large consumer goods company. Managed the small furniture category primarily on the Safety 1st brand and worked with a product development team to plan, develop and manage a successful and profitable product line. Responsibilities included strategic and financial planning, brand management, product development, key account presentations.

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  Pet Food Experts Inc.

  • Cumberland, RI

  • VP Sales and Marketing

    • 2005 - 2008
    • Cumberland, RI

    One of the largest pet food and supply distributors in the Northeast. Led the marketing, branding and customer focus efforts of the company and worked to strengthen the elements of marketing strategy, sales force effectiveness, website, promotions, communications, collateral, trade shows and brand messaging. Worked with major pet brands - Mars Petcare, Blue Buffalo, Greenies, Merrick, Purina, Royal Canin and numerous start-ups.

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  Marketing Advocate Inc.

  • Centerville, MA

  • VP Professional Services

    • 2002 - 2005
    • Centerville, MA

    A marketing software, web relationship management and consulting firm. Worked with clients across a variety of industries to improve their marketing ROI, business processes, online programs, marketing strategy, and innovation initiatives. Clients included Unilever, Capital One Auto Finance, MessageLabs and Global Petroleum.

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  The First Years, Inc.

  • Avon, MA

  • Category Director

    • 2001 - 2003
    • Avon, MA

    Large juvenile products company later acquired by RC2 and Tomy. Led team of product developers in Care & Safety product category. Position concentrated on consumer research, concept development, product development, sales strategy, branding, product line planning and strategic marketing. Served as marketing liaison to Target for product teams. Served as Innovation Process Leader, assisting product development teams with brainstorming, concepting, and quantifying innovation initiatives.

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  Princess House

  • Taunton, MA

  • Manager of New Business Development

    • 1998 - 2001
    • Taunton, MA

    Direct selling company selling home decor products through party plan. Developed recruiting and training programs for sales and marketing teams. Organized the research effort for a major brand-repositioning for the company and developed sales and marketing programs to support the new positioning. Worked on major video training initiative.

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  The First Years Inc.

  • Avon, MA

  • New Products Manager

    • 1996 - 1998
    • Avon, MA

    Large juvenile products company later acquired by RC2 and Tomy. Marketing manager on cross-functional new products team. Led multi-team innovation and brainstorming efforts and worked on packaging, consumer insights and competitive analysis projects. Trained in Synectics® problem solving techniques.

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  Kids II

  • Alpharetta, GA

  • Category Manager

    • 1995 - 1996
    • Alpharetta, GA

    Served as category manager of two product lines at major juvenile products company. Worked with Chinese and domestic suppliers on development, costing & QA. Led copy-writing, packaging, consumer research, product design, pricing, sales and trade show strategies for the categories. Products included foam, soft goods and plastic.