Experience

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  American Massage Therapy Association – AMTA

  • United States
  • Non-profit Organizations
  • 200 - 300 Employee

  • Manager, Communications and Content Strategy

    • Feb 2021 - Present

    • Lead strategic planning and execution for a wide range of communications efforts for AMTA, a membership association representing over 100,000 professionals, students, and schools in the massage therapy profession. • Develop and implement plans for all public relations, media relations and public information programs to meet the association's advocacy and continuing education goals. Oversee media interviews and spokesperson prepping. • Write press releases, articles, news items, email marketing campaigns, video scripts, and the annual report for the association, as well as speeches and communications for national volunteer leaders. • Serve as a lead writer for AMTA's website, developing evergreen, campaign-specific, and seasonal content in short and long formats. • Create content strategy for email marketing campaigns, social media platforms, video and print.• Lead communications strategy for AMTA's National Convention, National Massage Therapy Awareness Week and other annual industry events. Manage on-site communications and production for general sessions at Convention. • Develop strategy for promotional campaigns for AMTA's online portfolio of continuing education courses with a strong focus on analytics.• Champion AMTA's brand and voice across all digital assets, ensuring communications are integrated and aligned with the overall goals of the association.

  • Strategist, Communications and Content

    • May 2018 - Feb 2021

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  SamaraCare Counseling

  • Winnetka, IL

  • Director of Communications

    • Apr 2016 - Mar 2018
    • Winnetka, IL

    • Led integrated communications efforts to maximize the visibility of professional counseling center with eleven locations (formerly known as Samaritan Counseling Center).• Planned and executed content marketing strategy targeting individual donors and local communities. • Developed content for digital communications including e-newsletters, press releases, website, and social media. • Created and pitched press releases and articles to local media. Produced annual report, print newsletters and annual appeal campaign. • Assisted in planning major fundraising events; developed promotional campaigns to drive attendance and donations.

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  Took a conscious step away to take care of family

  • Career Break

    • Jun 2011 - Apr 2016

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  Davis Harrison Dion

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Account Supervisor

    • Feb 2008 - May 2011

    • Account Supervisor at one of Chicago's leading full-service agencies, with a core focus on strategic communications including advertising, marketing, branding, and digital.• Account lead for Ingredion, Lake Shore County of Illinois Visitors Bureau accounts. • Developed marketing communications plans across multiple international industries including health and wellness, food and beverage, and personal care. • Launched successful branding programs for Ingredion's Expandex gluten-free starch and the Farmal line of personal care products. • Managed a broad range of projects including international advertising campaigns, global trade show booth development, product collateral, radio spots, corporate websites, video production, public relations, packaging, and branding.

  • Senior Account Manager

    • Feb 2007 - Feb 2008

  • Account Manager

    • Jan 2005 - Feb 2007

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  Hamilton Communications Group

  • Chicago, IL

  • Account Services Manager

    • Feb 2004 - Jan 2005
    • Chicago, IL

    • Managed marketing communications plans and tactical execution for the Abbott Diagnostics Division and Baxter BioScience accounts.

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  Mobium Creative Group

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Account Manager

    • Jun 2000 - Feb 2004

    • Managed tactical execution for Motorola, Literacy Chicago and MeadWestvaco accounts. • Projects included advertising, collateral, direct mail, website design, research studies, trade show booths, and signage. • Assisted with launching an international branding campaign for Motorola's $7 billion wireless business. Elements of the integrated program were translated in eight languages.

  • Business Development Coordinator

    • Jun 1999 - Jun 2000