Experience

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  Contract Marketing Communications and Marketing Program Management

  • Virtual

  • Senior Marketing Communications Professional

    • 2010 - Present
    • Virtual

    For companies in the software, technology, retail, consumer goods, and education industries, provide management of marketing programs and write/produce marketing content for websites, press releases, social media, blogs, white papers, datasheets, emails, telephone sales scripts, banner ads, bylines/articles, and webinar/video scripts.

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  Russian School of Mathematics

  • Greater Boston Area

  • Vice President, Marketing

    • 2012 - 2014
    • Greater Boston Area

    Provided executive-level marketing leadership for award-winning after-school math program. Wrote and produced print and digital advertising, press releases, web content, blog, social media posts, and sales scripts. Launched successful SEO/SEM and nurture email programs. Hired, managed, and trained staff and external resources. Drove annual enrollment growth of 40+% and generated more than 10,000 inbound enrollment inquiries in a 12-month period. Secured press hits, feature articles, and numerous industry awards.

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  First Advantage Assessment Solutions (formerly SkillCheck)

  • Greater Boston Area

  • Marketing Director, First Advantage Assessment Solutions/VP of Marketing, SkillCheck

    • 2003 - 2009
    • Greater Boston Area

    Joined SkillCheck, a leading provider of pre-employment assessments, as a marketing consultant in 2003 then hired as VP of Marketing. Brought costly marketing services in-house significantly reducing costs of outside agencies while improving results. Credited with initiating a complete marketing overhaul, recasting website and all marketing materials, as well as launching new programs that stimulated dramatic sales increase of 47% in one year. Led a virtual marketing organization while managing vendor and partner relationships. SkillCheck's improved financials and new brand identity led to a lucrative 2006 acquisition by First Advantage, an $800 milllion provider of global risk mitigation services.

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  MCK Communications/Into Networks

  • Director Corporate Marketing/Director Corporate Communications

    • 2000 - 2001

    For MCK, led broad-based public relations program for telecommunications equipment company in financial distress and seeking to lower costs by eliminating use of external agencies. Supervised graphic artist and tradeshow manager. For Into, planned and executed media relations program, generating publicity for streaming software company seeking to partner with marquee name gaming companies to attract capital and position the company for acquisition.

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  Aware, Inc.

  • Director, Public and Investor Relations

    • 1997 - 2000

    Recruited to manage media and investor relations programs for a DSL company during a period of extraordinary growth and change in the industry. Managed sizable budget and team that included a graphic artist, tradeshow manager, webmaster, and outside PR agency. Served as corporate spokesperson.

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  PTC

  • Manager, Marketing Communications

    • 1995 - 1997

    Hired initially to provide public and investor relations support, then quickly promoted to control several hundred thousand dollar budget and manage an outside agency and team of 3 internal staff for this multimillion dollar mechanical design automation software company. Within very aggressive timeframe, produced high-quality User Conference brochure, earning special internal recognition with Achievement Award. In 1997, earned Award of Excellence for producing annual report featuring largest customers in 7 industries, later used as selling tool by the salesforce and as basis for compelling ROI stories for website.

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  The Gillette Company

  • Greater Boston Area

  • Communications, North Atlantic Group

    • 1993 - 1994
    • Greater Boston Area

    Developed and executed international public relations campaigns for Gillette shaving and personal care products, including Sensor Excel in Europe and Right Guard Clear Gel in North America. Helped write press releases, executive speeches, and materials for presentations and special events. Conducted national media relations.