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Kristin Garro profile image

Kristin Garro

Vice President, Product Marketing at East Coast Fresh
Intro Book
Marketing strategist with expertise in brand management and competitive analysis.
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Location
Baltimore, Maryland, United States, US
Skills
  • Brand Management
  • Competitive Analysis
  • Marketing Strategy
  • Strategy
  • Cross Functional Team Leadership
  • Show all
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Bio

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Kristin Garro is a seasoned marketing professional with expertise in brand management, competitive analysis, and strategic planning. She has led product development, branding, and communications for various companies, including East Coast Fresh, Lantana Foods, and Sabra Dipping Company, LLC. Garro holds a Master of Business Administration from Duke University and a Bachelor of Arts from Dartmouth College.

Experience

  • East Coast Fresh
    • Laurel, Maryland
    • Vice President, Product Marketing
      • Jan 2020 - Apr 2020
      • Laurel, Maryland

      Setting the strategic direction for the fresh cut produce and fresh salsa businesses for retail, food service, and private label by leading product development, branding, and communications.

  • Lantana Foods
    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Vice President of Marketing
      • Mar 2018 - Jun 2019

      Oversaw all branding and marketing activities for a “challenger brand” of hummus that jumped to #3 in the category.

    • Director of Marketing
      • Jan 2016 - Feb 2018

      Led the rebrand of Eat Well Embrace Life hummus through extensive consumer research, renaming the company, redesigning packaging, and laying out the brand architecture and brand guidelines.

  • Sabra Dipping Company, LLC
    • United States
    • Food and Beverage Services
    • 400 - 500 Employee
    • Senior Brand Manager - New Categories
      • Jul 2015 - Jan 2016

      Led the marketing for Sabra’s non-hummus products, ensuring adherence to the master brand while making strategic decisions that benefited the P&Ls of three business units.

    • Brand Manager - Salsa and Guacamole
      • Sep 2013 - Jun 2015

      Responsible for all communications and business analysis for a portfolio of products across 2 categories, driving annual sales +20%.

    • Associate Brand Manager - Hummus
      • Apr 2012 - Aug 2013

      Point person for data analysis for category/brand performance, providing data-driven strategic recommendations specifically around regional and retailer trends.

    • Associate Brand Manager - Innovation
      • Apr 2011 - Mar 2012

      Led the innovation stage gate process for bringing 10 new items to market. Included line extensions, margin accretive product overhauls, items with Nickelodeon licensing, and a line of all-natural items.

  • Porter Novelli
    • Washington D.C. Metro Area
    • Account Planner
      • Jun 2006 - Jun 2008
      • Washington D.C. Metro Area

  • RP3 Agency
    • Bethesda, MD
    • Account Planner and Account Executive
      • Oct 2004 - Jun 2006
      • Bethesda, MD

  • Deutsch
    • Greater New York City Area
    • Account Executive
      • Oct 2000 - Sep 2003
      • Greater New York City Area

Education

  • 2008 - 2010
    Duke University - The Fuqua School of Business
    Master of Business Administration, Marketing/Strategy
  • 1996 - 2000
    Dartmouth College
    Bachelor of Arts, Psychology

Suggested Services

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Industry Focus. “Marketing and Advertising”

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