Experience

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  Rockin' Instruments LLC

  • Managing Director

    • Apr 2020 - Present
• 

  Clinton Savings Bank

  • United States
  • Banking
  • 100 - 200 Employee

  • AVP Marketing/Senior Marketing Officer

    • May 2006 - Mar 2020

    Create/design/produce all print, digital, and multi-platform advertising materials and promotional pieces to drive revenue while ensuring brand consistency Launched redesigned website in December 2018 - design direction, full launch project management, technical liaison between multiple vendors, all project communication resulting in a flawless technical implementation and adoption within customer base. Laid foundation for increased success of SEO rankings and online conversionsResponsible for evaluating opportunities, developing and implementing strategies and business plans with emphasis on advancing and growing CSB’s online, social and mobile channelsTrain and motivate staff on marketing and promotion initiativesEmpower internal employees to represent brand effectively by functioning as an advisor, educator and solutions provider Write, direct, design, establish media buys for radio and TV, direct marketing and online (including website) platformsManage and creatively execute events for both professional Annual Meetings and outside community Develop new product lines Direct and manage all public relations efforts in support of Bank’s branding and community commitment including writing all Press ReleasesManage Marketing Department’s budget and GL’s and prepare Board of Directors year-end reportGuide, mentor and empower Marketing Coordinator and Interns, assigning and monitoring goal

  • AVP Marketing

    • May 2006 - Mar 2020

    AVP Marketing

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  Fountain Gallery

  • New York City Metropolitan Area

  • Marketing & PR Consultant

    • 2003 - 2005
    • New York City Metropolitan Area

    • Designed, created, and managed output of all direct mail/publicity materials/print ad campaigns• Managed database of buyers, clients, and board members• Consulted on curation of exhibitions and themes for increased audience exposure• Publicist for all Opening Receptions and responsible for adva...

• 

  Muze Inc.

  • New York City Metropolitan Area

  • Category Manager: Music, DVD, and Video Games (at different times)

    • 2000 - 2003
    • New York City Metropolitan Area

    Responsible for being the business authority for the lifecycle of products including: Product development, business strategy, P & L responsibility, identifying and defining market, opportunities/pricing, cross-functional team management, and reporting• Introduced and streamlined inventory rep...

• 

  Ziff Davis & ZDNet

  • New York City Metropolitan Area

  • Senior Analyst: ZDNet E-Commerce Group: NYC

    • 1994 - 2000
    • New York City Metropolitan Area

    • Evaluated and summarized market research and internet performance data • Reported analysis to CEO, corporate, sales and marketing to aid in business strategy• Established partnerships with value added web companies increasing repeat user traffic• Merchandised products effectively raising advert...

• 

  Kiss 108 FM

  • Greater Boston

  • intern

    • 1991 - 1991
    • Greater Boston

    Programming & News updates