Experience

• 

  Truworths

  • Graphic Designer

    • May 2022 - Present

• 

  99c Advertising and Communications Agency

  • Cape Town, Western Cape, South Africa

  • Art Director

    • Feb 2021 - Apr 2022
    • Cape Town, Western Cape, South Africa

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  Cape Union Mart Group

  • Cape Town Area, South Africa

  • Mid-Weight Graphic Designer

    • Mar 2018 - Feb 2021
    • Cape Town Area, South Africa

    • Work on all in-house brands which include Cape Union Mart, K-Way, Old Khaki, Tread + Miller, Poetry and Keedo• Brand Custodian/Lead Designer on Cape Union Mart and Old Khaki•Designing style guides for roll out of campaigns•Seeing an entire campaign through from conceptualisation to execution (campaign roll out)• Art Directing photoshoots for campaigns• Selecting images and briefing retouchers for images on campaigns• Designing work to be used at Media Days and Customer Events•Doing store visits on a monthly basis to ensure in-store elements are displayed correctly• Visual Merchandising and creative conceptualising of store window displays• Designing and setting up of decals and hoarding artwork for stores• Through the line advertising for marketing campaigns• Work closely with Marketing Department (such as Digital Content Co-ordinators) to achieve campaign objectives• Designing of the Cape Union Mart Catalogue (Winter and Father’s Day)• Approving colour proofs of Catalogues on press• Designing promotional elements on tight deadlines• Managing execution of campaign into various forms of media• Digital Design - mailers, web pages, LCD screens, Google Display ads• Designing POS artwork for stores• Designing of press ads - newspaper and magazine ads and flyers• Uploading press ads via Mediasend•Attending campaign planning meetings with the Cape Union Mart team to discuss ways on streamlining campaign processes• Training of new designers on workflow processes• Attending creative workshops/talks to assist and encourage myself and the team• Presenting learnings and findings to the team from talks attended

• 

  Balvenie Primary School

  • Elsies River - Cape Town

  • Freelance Designer

    • 2014 - Nov 2018
    • Elsies River - Cape Town

    I freelance for Balvenie Primary School by designing their event posters, certificates and awards and designed a brand new school badge and brand identity for the school.

• 

  Highbury Safika Media

  • Cape Town Area, South Africa

  • Junior Designer/Gatekeeper

    • Nov 2015 - Mar 2018
    • Cape Town Area, South Africa

    • Design advertising material according to design specifications.• Design web banners and digital mailers for clients.• Designing of company business cards • Designing web banners for clients (both static and animated)• Designing Mailers (for clients such as Taylormade, Nike, ProShop, Srixon etc)• Check finished advert material and create print ready files (CMYK, 300 dpi) • Pdf adverts for print • Preflight adverts on industry standard preflight programs • Back up magazines on disc and server • Designing profiles and advertorials for clients • Work with Mediasend (adsend) and Quickut (adstream) - downloading ads, accepting ads and querying ads - Liaising with Technical Support to ensuredepartment members have access to these sites. • Work closely with printers and working on Insite to upload and sign off magazines • Send all adverts to print by a certain deadline, pack adverts for print over a short period of time• Overseeing interns on various magazines.• Responsible for approximately 15 magazines at a time and ensuring they all meet the print deadline and specifications. • Worked on weekly’s, monthly’s, Bi monthly’s, Quarters,Bi Annuals, and Annuals. • Sign off colour epsons for colour proof • Worked on the technical aspect of sending a magazine to print, proofing and signing off magazines as well as proofing finished magazines for printer errors (folding errors, plate errors, registration errors) • Deal first hand with client technical queries with regards to designing ads and exporting ads correctly.• Deal first hand with chasing in client approvals on ads designed • Work closely with copy editors, traffic controllers, repro team, editorial and design teams and advertising sales team • Creating of Digimags (digital online magazines) and the upload thereof• Training interns on process of creating Digimags, Mailers and Banners.