Experience

• 

  Art Processors

  • Washington, United States

  • Senior Marketing Strategist

    • Mar 2024 - Mar 2024
    • Washington, United States

    I represent Art Processors' US-based marketing and communications ranging from project documentation and award entries to thought leadership, events, brand positioning, and content strategy.

• 

  Freelance

  • Washington, District of Columbia, United States

  • Marketing Strategist

    • Oct 2020 - Mar 2024
    • Washington, District of Columbia, United States

    As a freelance consultant, I work with small non-profits, cultural organizations, and social enterprises to develop strategic marketing plans, communications, and brand positioning.

• 

  Gallagher & Associates, LLC

  • Silver Spring, Maryland

  • Marketing Manager

    • Sep 2018 - Sep 2020
    • Silver Spring, Maryland

    An internationally recognized interdisciplinary design firm creating transformative storytelling experiences, G&A is one of the largest exhibition design and planning firms working in museums, cultural venues, public space, brand experiences, galleries, and heritage sites throughout the world.I was challenged with evolving the brand beyond a founder-led firm, elevating the next generation of thought leaders, and raising visibility for their integrated services through innovative content, project documentation, website, awards, press, social media, and events

• 

  SEGD

  • Washington, District of Columbia

  • Director of New Business

    • Jun 2014 - Sep 2018
    • Washington, District of Columbia

    A multidisciplinary community creating experiences that connect people to place, SEGD represents over 2,100 members and 32 chapters throughout the world. Led revenue programs during a pivotal shift in the organization’s history including a redesign of the association’s brand, positioning, and leadership; captured new business opportunities and developed strategic partnerships to support the rapidly converging digital and physical experiential design fields

• 

  NRECA

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Advertising & Events Manager

    • May 2012 - Jun 2014

    Manage advertising and circulation for two publications, RE Magazine and ECT.coop.o Oversee sales and external marketing support team and annual budget for both print and online ad saleso Develop strategic marketing plans and implement new revenue verticals to drive user engagement and grow advertisingo Design, write and produce sales collateral, media kits, website content, and newsletters.

  • Marketing & Circulation Advisor

    • Nov 2010 - Jul 2012

    Develop and implement marketing strategies to grow circulation and loyalty for two publications: RE Magazine and ECT.coop. Manage tradeshow and event marketing programs to maximize exposure and brand recognition. Develop sponsorship packages and support sales growth and implementation. Automate marketing processes for better usability and functionality. Relationship management with vendors, editorial staff, marketing, and members (customers).

  • Marketing Associate

    • 2007 - Nov 2010

    o Manage NRECA brand and messaging at annual tradeshow: develop 40x50 booth graphics, layout and messaging; design audience experience and take-away; manage pre and post-show communications campaign; train booth staff and supervise on-site labor.o Designed internal web tool to manage all NRECA communications—integrating marketing’s need to track and send communications to specific audiences with member services’ need to review and mine timely data. o Launched one of first social media ventures at NRECA: Willie Wiredhand, the cooperative’s famed 1950s mascot. Result: tripled sales and restored brand

• 

  NRTC

  • Regional Business Coordinator

    • Sep 2006 - Oct 2007

    Internal salesperson responsible for maintaining customer relationships and supporting external sales staff needs: proposal generation, prospecting and follow-up, customer service, and sales tracking and reporting.

• 

  Proctor Productions

  • Marketing Coordinator

    • 2006 - 2006

    Tradeshow marketing agency specializing in environment, experience and exhibit design. Responsible for the growth of a new online store for portable exhibit displays.

• 

  Lexmark International, Inc.

  • Fort Collins, Colorado Area

  • Sales Consultant

    • Jan 2003 - May 2005
    • Fort Collins, Colorado Area

    Travel to Best Buy retail stores throughout northern Colorado to lead product demonstrations, train computer sales staff, and develop promotions to drive sales and increase profit margins. Awarded top honors on several occasions for highest revenue and profit margins.