Experience

• 

  Bentley University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Assistant Director for Strategic Content

    • Apr 2022 - Present

    Research and write narrative communications for content channels including bentley.edu website (featured items and stories, thought leadership blogs, research scholarship, news items) and the alumni magazine. Design engaging multimedia newsroom using Drupal content management system. Cover a variety of topics from business and entrepreneurship to diversity, equity and inclusion. Create strong relationships with constituents including faculty, staff, students and alumni. Collaborate with the marketing team to see articles through to production, including fact-checking, revising and linking to associated online material.

  • Digital and Print Content Writer

    • 2006 - Apr 2022

  • Contract Writer

    • May 2001 - May 2006

  • Assistant Director of Media Relations

    • 1999 - May 2001

    Gained regional and national press coverage to help raise visibility of the college, including op-eds, press releases, media pitches and coordination of interviews and reporter visits. Wrote, edited and produced employee newsletter; transitioned from print to electronic web format. Produced college publications and related web pages. Media placements include USA Today, The Boston Globe, Wall Street Journal and National Public Radio.

• 

  KMW Creative

  • Freelance Writer, Editor, Project Manager

    • 2001 - Present

    Founder of KMW Creative, providing freelance writing, editing and project management services to clients. Focus on web content, alumni publications, editorial copy and healthcare reporting to help increase visibility to regional, national and international audiences. Serve as managing editor of R...

• 

  MetroWest Medical Center

  • Marketing/Public Relations Officer

    • 1998 - 1999

    Managed marketing/public relations for 459-bed acute-care hospital, including crisis communication initiatives. Wrote, edited and produced internal and external publications. Wrote weekly CEO column that appeared in the MetroWest Daily News. Contracted and managed photographers, designers, printe...

• 

  Youville Hospital

  • Director of Public Relations

    • 1997 - 1998

    In a position of increasing responsibility, managed public relations activities for 140-bed rehabilitation hospital. Worked with senior management and public relations agency to develop and implement a crisis communication plan that included media relations and written communication. Managed publ...

• 

  Quincy Hospital

  • Public Relations Specialist

    • 1995 - 1997

    Collaborated on crisis communication plan (press conferences, media relations, written communication). Wrote and produced internal and external publications; coordinated special events. Produced and directed monthly cable television program. Media placements: WCVB Channel 5, The Patriot Ledger.