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Kristen Holgerson profile image

Kristen Holgerson

Director of Marketing & Promotions at WBUR
Intro Book
Seasoned marketing and public relations executive with 25+ years of experience in strategy, corporate communications, and event management.
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Location
Somerville, Massachusetts, United States, US
Skills
  • Media Relations
  • Social Media
  • Strategy
  • Public Relations
  • Corporate Communications
  • Show all
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Bio

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Kristen Holgerson is a seasoned marketing and public relations professional with 25+ years of experience in strategy, corporate communications, and event management. She has held senior roles at WBUR, BigBad, Inc., WLVI-TV, Inc., McKay Fried & Partners, and The Ritz-Carlton Hotel Company, L.L.C., where she has developed and executed marketing, public relations, and event strategies to drive brand awareness and revenue growth. She holds a BS degree in Journalism from the University of Missouri-Columbia.

Experience

  • WBUR
    • Director of Marketing & Promotions
      • May 2010 - Present

  • BigBad, Inc.
    • Strategist
      • 2007 - 2010

      Led overall visionary efforts for the strategic and creative components of a variety of interactive projects. Oversaw research, discovery, and creative development efforts. Provided strategy consultation to clients and staff. BigBad, Inc., was an award-winning interactive agency committed to creating exceptional online experiences.

  • WLVI-TV, Inc.
    • Director of Community Affairs & Public Relations
      • 1998 - 2006

      Optimized awareness of the station’s brand identity at all possible points of contact through Marketing, Promotions, Public Relations and Community Affairs. Planned and conducted publicity, media relations, media training and crisis management efforts. Developed strategic solutions to business challenges that supported Sales Team and increased revenue.

  • McKay Fried & Partners
    • Account Executive
      • 1997 - 1998

      Directed public relations for consumer clients. Trained and supervised account team. Developed client presentations and new business proposals.

  • The Ritz-Carlton Hotel Company, L.L.C.
    • Public Relations Coordinator
      • 1994 - 1997

      Organized special events, community functions, PR campaigns and media activity.

Education

  • University of Missouri-Columbia
    BS, Journalism

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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