Experience

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  Instagram, TikTok, YouTube, Facebook Management

  • United States

  • Social Media Brand Strategist

    • Aug 2016 - Present
    • United States

    - Improving and implementing marketing strategies through brand partnerships, ambassadorships campaigns, and UGC content as a content creator- Developing successful online marketing campaigns- Maintained a large marketing budget while monitoring and increasing KPI’s, SEO’s, brand awareness and conversion rates from 3% to 8.8% over a period of 3 months - Negotiating and recruiting for upcoming campaigns and partnerships, communicating amongst a team of individuals to ensure completion of successful projects, and much more - Creating engaging social media content that creates conversation and participation amongst a diverse range of followers. - Hardworking, proficient written communication skills, and highly organized with the ability to pay close attention to detail- Plans and implements social media content through a variety of platforms including LinkedIn, Instagram, Facebook, Pinterest, Twitter and TikTok. - Monitors social media analytics and current trends.- Collaborates with brands by marketing their products to help increase brand awareness and sales.- Measured the success of each and every social media campaign and strategically plan ways to improve.- Design and implement marketing strategies using creative imagery and engaging content

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  CLEVER Influencer Marketing Agency

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Senior Talent and Recruitment Lead

    • Aug 2023 - Oct 2023

    ** Impacted by RIF (Reduction in Force)RESPONSIBILITIES (include but are not limited to)- Worked with the sales and implementation teams to identify influencers who align with the brand's values, voice, and audience demographics. This includes analyzing influencers' engagement, followers, content quality, track record, etc.- Attended sales calls and KOCs that need assistance with complex recruitment/vetting - Completed additional Out-Of-Network recruitment when available- Kept agent rosters up-to-date and organized - connected and established relationships with agents for US + global programs (be the “Librarian” of agent rosters)- Stayed up-to-date on current industry rates for influencer compensation across different social media platforms and niches to ensure that our offers are competitive and reasonable- Responded to network emails and answer member questions- Assisted in client services, proposals, and sales calls with potential clients Role Details• Communicated effectively with influencers, clients, agents, and internal teams• Assisted Program Managers on various campaigns including: opening outreach, vetting influencers, maintaining influencer budget, reviewing drafted content, etc.• Managed multiple projects simultaneously, prioritize tasks, and meet deadlines. This includes attention to detail, time management, and organization skills.• Acquired in-depth knowledge and understanding of social media platforms and their respective participants/audiences (YouTube, Instagram, TikTok, etc.) • Strong interpersonal skills and the ability to thrive in a collaborative environment with cross-functional teams• Prowess in all Google apps• Assisted in client services, proposals, and sales calls with potential clients and social media• Maintained and curated monthly emails to the community through MailChimp• Assisted with client wrap reports and potential proposals

  • Membership/Campaign Coordinator and Influencer Vetting Specialist

    • Jun 2022 - Aug 2023

    • Successfully led membership recruitment resulting in a 20% increase in new members over a quarterly period• Implemented targeted engagement strategies• Planned and executed meetings ensuring seamless logistics and high attendance rates• Managed regular communication with members through newsletter, emails, and social media• Assist in campaign execution for a variety of brands from start to finish (attending KOC's, contracting, vetting for influencers, post review, wrap reports, and more)

  • Membership Coordinator Associate

    • Jun 2021 - Jun 2022

    • Collaborated with the marketing team to create targeted membership promotions resulting in an increase in sign-ups to join our network • Created monthly newsletters sent via email to over 100,000 members in our network with a 80% open rate• Proficient in using membership management software such as MailChimp• Assisted new members with an efficient onboarding process and helpresolve any issues • Managed and maintain the Facebook Community group by hosting live seminars to increase community engagement• Implemented marketing strategies including: email campaigns, SMS, and Facebook groups

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  TECHNICAL SOLUTIONS AND MAINTENANCE, INCORPORATED

  • Social Media Brand Manager

    • Apr 2020 - Aug 2021

    • Created engaging and shareable content for the brand• Collaborated with marketing and communication teams to align social media efforts with overall goals• Monitored industry trends and algorithms• Analyzed social media analytics to measure the effectiveness of content • Assisted with strategic content development and social media marketing• Demonstrated strong communication skills and creativity in content creation• Generated revenue and grants for the company and its non-profit organization, RAEDA.• Implemented marketing strategies to better land sales for the company

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  Pike Road Schools

  • United States
  • Primary and Secondary Education
  • 1 - 100 Employee

  • Lead Intervention Specialist & RTI Coordinator

    • Aug 2019 - May 2021

    As an intervention teacher, I focused on improving academic achievement and behavior of all students. l also planned, implemented, and assessed intervention services. Other focus areas listed below:- Gather, organize and assess data for Tier II and Tier III students- Utilize best practice instructional strategies and researched based intervention curriculum materials to meet the learning needs of identified Tier III- Collaborate with teachers and parents on intervention plans for student improvement- Maintain accurate student records, parent communication records and student data -Collaborate with administration, teachers, and parents on best practices to accommodate each student individually

  • Part Time Intervention Specialist

    • Oct 2018 - Jul 2019

    - Work one on one with students who show insignificant academic growth - Gather, organize and assess data for Tier III students- Utilize best practice instructional strategies and researched based intervention curriculum materials to meet the learning needs of identified Tier III- Collaborate with teachers and parents on intervention plans for student improvement- Maintain accurate student records, parent communication records and student data

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  Enterprise City Schools

  • Enterprise, Al

  • Kindergarten Teacher

    • Aug 2015 - Jul 2018
    • Enterprise, Al

    Educate students by teaching the basic fundamentals of kindergarten in preparation for not only first grade but to become life long learners. Manage classroom set up, behavior and track/monitor student progress. Create lesson plans to meet the needs of both the entire class and individual students. Communicate with parents and colleagues on a daily basis to ensure student success.

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  Troy University

  • Troy, Alabama

  • Resident Assistant

    • Aug 2012 - May 2015
    • Troy, Alabama

    Responsible for the safety and well being of the students living on campus at Troy University. Facilitated bi-weekly room checks and coordinate monthly community builders to unite dorm residents. Create bulletin boards to showcase current activities that publicize programs and organizations available to Troy students