Experience

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  Enterprise Türkiye

  • İstanbul, Türkiye

  • Pazarlama ve İş Geliştirme Müdürü

    • Dec 2020 - Present
    • İstanbul, Türkiye

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  Arod Marketing & Media Technologies

  • İstanbul

  • Managing Partner

    • Jul 2012 - Feb 2021
    • İstanbul

    After leaving Mudo, established a digital marketing consultancy company , Arod Marketing and Media Technologies , focused on digital marketing, CRM and data based marketing, E-Commerce Performance increase, Data Mining, Digital transformation, Cultural Change of Companies , Social media strategies and re-engineering companies’s customer touch points to offer a better customer experience. We consult many companies like DMS "Doğuş Müşteri Sistemleri" , Sportive, Fide okulları , Morhipo, Petrol Ofisi , Flo, Katia and Bony etc. We are working for different clients in different sectors like Automotive, FMCG, Textile, Food and entertainment, Marine and some E-commerce web sites.Our CRM consultancy focused on Customer Data Analysis, Analyzing Customer Experience, Designing CX maps based on NPS and CSAT scores, Build and manage Loyalty Program, E-Commerce performance increase, Customer Segmentation, Mobile Apps , Sales Campaign Management, Churn and RFM Analysis, Data analysis, preparing Customer Touchmaps, Re-organizing customer touch points for better Customer Experience and Customer data privacy management. (KVKK)

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  MUDO

  • İstanbul

  • CRM Manager

    • Feb 2008 - Jun 2012
    • İstanbul

    I started to work at Mudo as CRM manager. My main responsibilities were; Building & Managing Mudo Loyalty Program, Managing all Mudo 1to1 marketing activities, Managing Mudo Call Center and Customer Complaints, ERP-CRM Integration, Customer Segmentation of Mudo Exclusive Card owners, RFM and Churn analysis, Continuously upsell and crossell analysis of Mudo Exclusive Card owners• Some critical achievements in Mudo CRM department :• Increased Exclusive Card numbers from 180.000 to 1.350.000• Outsource a Call Center for the first time in Mudo to manage customer complaints and start following customer satisfaction. • Increased Exclusive Card transaction ratio from %8 to %70 as compared to total Mudo sales.• Built social media accounts for Mudo and managed these accounts.• ncreased the digital& Social media followers from zero to 42.000 for Mudo Concept and 98.000 for Mudo Collection accounts.• Brought Campaign reporting vision to company as they never had before.• Conducting all Market Research activities like Brand awarenes, Brand positioning, Customer Satisfaction, Mystery Shopping research, etc. Monthly publish market research studies and Nielsen reports to top management.• Built and Manage Customer Data Analysis program and analyzed Mudo Customers regularly.• Started RFM and Churn analysis and followed the most valuable Mudo customers regularly for the first time in Mudo.• Established upsell & crossell campaigns for the first time in Mudo.• Build point collection system in Mudo Exclusive Card as a part of Loyalty Program.• Started to follow each customer’s profitability and compared them with the non-card owner’s profitability which becomes %6 higher than the non-card owners.• Lead and manage all sales campaigns of the company and communicating with all customers by using our e-mail, mobile phone database and company's social media network.

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  Tanı Pazarlama ve İletişim Hizmetleri A.Ş.

  • İstanbul

  • CRM Manager

    • Aug 2003 - Feb 2008
    • İstanbul

    I started to work at Tanı Pazarlama (Paro) , one of Koç Holding Enterprises, for Koç CRM project. I was consulting the companies like Migros, Tofaş, Aygaz, Opet, Otokoç, Birmot, Beldeyama and Oltaş for the following activities. • Building & Managing Koç Customer Segments• Building and Managing Koç Customer Loyalty Program.• Analyze Customer Experience and prepared Customer Touchmaps for all above mentioned companies • Campaigns for all sectors in the Paro Network (FMCG, Durable Goods, Finance, etc) including the preparation ATL materials of campaigns with agencies.• Managing the Culture Change Program (from product oriented to customer oriented structure) all among the participant Koç Holding Companies. • Setting KPI's for Customer Experience and measuring consistently to improve it all through customer touch points. • Managing Data Privacy & data sharing procedures.• Preparing RFM analysis and Churn analysis for all above mentioned Koç Holding companies.• Business Development

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  Wunderman Advertising Agency

  • istanbul

  • CRM Manager

    • Sep 2000 - Jun 2002
    • istanbul

    Wunderman's most important side was 360 degree marketing to touch the clients' customers every possible way and I was responsible for Ford Otosan , the biggest account of the agency, for the following activities : • CRM Campaign Design and management• Ford Call center and database management• Managing Direct Marketing campaigns• Loyalty Programs• BTL marketing materials (responsible for below the line requests like POP materials, brochures, other printed material for direct marketing,etc. )• Ford Web Site Management.• Brand management supportIn addition to this we had a conquer for Glaxo Smith Kline's Zyban and got it. I was responsible for Zyban launch to Turkish market.

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  Doğuş Otomotiv

  • istanbul

  • Brand Manager

    • Mar 1998 - Sep 2000
    • istanbul

    Reporting to Marketing manager, I was responsible for all VW Light commercial vehicles in terms of Brand positioning, Product configuration, Product Launch, Pricing, Market research, Preparing Marketing Plan.Achievements: In 1998 VW was in 7th top seller position in Light Commercial Vehicle Market. Changed many specs of vehicles after many negotiations with Germany, launched new vehicles and in the year 1999 and 2000 VW became 2nd top seller in Light Commercial Vehicle market.Later on contributed CRM project in Doğuş Holding with Peppers & Rogers Group, London office.

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  Mazda Motor , Türkiye

  • İstanbul

  • Pazarlama Uzman yardımcısı

    • Nov 1996 - Mar 1998
    • İstanbul

    As a marketing specialist I was assisting to my supervisor for the following issues. - Market Research - Brand positioning - Product configuration - Product Launch - Pricing Due to lack of personnel, I also assisted dealer development department in re - organizing Mazda dealer network and Mazda Motor Türkiye's Corporate Identity studies.