Bio
Experience
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United States
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Advertising Services
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500 - 600 Employee
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Vp FP&A
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Jan 2022 - Present
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Director of FP&A and strategic finance
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Nov 2019 - Dec 2021
Head of the group's FP&A and strategic finance department;Collaborated with CEO to formulate company’s strategic plan by conducting market research, analyzing business models and value-chains, defining growth engines and identifying market opportunities- Member of senior management team and board observer- taking a significant role in acquisitions, partnerships, investments and strategic projects of fast-growing, global advertising technology company, ~600 employees and over $300m in revenue- Establish and improve process and reporting with focus on most impactful and actionable insights- financial empowerment and accountability at multiple levels of management and across all actionable investment areas- Understand the story behind the numbers and translate this into forward-looking narratives and forecasts which align with underlying Business and Market Insight- Helps institute balanced decision-making, driving the business to identify both risk and opportunity
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eToro
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Tel Aviv Area, Israel
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Head of FP&A
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Nov 2018 - Nov 2019
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Tel Aviv Area, Israel
Head of the group's Fincacial Planning and Analysis department;Right hand man to CFO. In charge of financial management for operations. Structured detailed financial models, and led due diligence teams (accounting, legal, and financials). Improved general processes and cost efficiency- Leading the Financial Planning and Analysis team, which managed, the budget, budget control, forecasts, key performance metrics and compensation schemes- Challenge existing norms or courses of action, facilitating fully informed decision-making. Create constructive friction by courageously asking the right questions and challenging assumptions as we continue to transform our business- Delivers Results through Teamwork: Work effectively across teams including field management, sales operations, HR, sales compensation, aligning people and resources, establishing high standards of performance and creating a climate of mutual accountability that delivers expected business results
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Israel
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Advertising Services
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1 - 100 Employee
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Director of Financial Planning and Analysis
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Sep 2014 - Jan 2019
Head of the group that is in charge of the Fincacial Planning and Analysis and all non-accounting financial affairs.Developed valuation analysis, structured financial models and performed due diligence ( leading extnernal and internal accounting, legal, financials and R&D teams) for potential acquisitons.Improved general process and cost efficiency.Responsible for all aspects of budget, forecasts and company’s key performance metrics, including planning, auditing, structuring compensation, and Board presentations.
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Senior Financial Analyst
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Oct 2011 - Sep 2014
Identifies financial status by comparing and analyzing actual results with plans and forecasts.Guides cost analysis process by establishing and enforcing policies and procedures; providing trends and forecasts; explaining processes and techniques; recommending actions.Improves financial status by analyzing results; monitoring variances; identifying trends; recommending actions to management.Determines cost of operations by establishing standard costs; collecting operational data.Contributes to team effort by accomplishing related results as needed
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Financial Analyst
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Jun 2010 - Oct 2011
Prepared, analyzed and presented financial proposals to senior management.Assisted CFO in building the first budget and its procedures. Interfaced with department heads and created reporting formats for smooth adoption
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Financial Analyst
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Nov 2008 - Jul 2010
Prepared a comprehansive economic research on public and privat companies in the israeli market.Setting a risk indicator and reccomandation on a credit obligo to variety of companies.Analyse and conducting a variety of business information
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Israel Artilary Corps; Officer & Commander
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Aug 2000 - Aug 2004
Performing a variety of field positions
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Education
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2009 - 2012Ben Gurion University
Master of Business Administration (MBA), Finance -
2005 - 2008Ben Gurion University
Bachelor of Science (BSc), Economics
Suggested Services
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Industry Focus. “Advertising Services”
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