Experience

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  IBM

  • North America Evets Manager

    • May 2017 - Present

    Manage and guide a team of Event Managers across all North America markets and services businesses to build strategic North America event plans driving $1.4B in marketing source pipeline annually. Drive the team to use data to inform decisions and build advocacy for the IBM brand. IBM-led events consistently achieved NPS scores considered ‘Good’ or higherFostered a discipline of event managers to team and leverage best practices resulting in Best in Class employee engagement.

  • North America Performance Marketing | IBM Systems at IBM

    • Jan 2014 - Present

    A North America Campaign Manager in the IBM Systems group focused on the IBM z Systems brand. Responsible for building strategic marketing plans, and partnering across the business to put the plans in market. A detailed individual that strives to always learn and improve on what we are doing.

  • NA Integrated Marketing & Communication | Digital Marketing Lead I IBM Systems and Technology Group

    • 2009 - 2014

    As the North America Systems and Technology Digital lead I was responsible for shifting toward digital results growth for the Smarter computing Demand Program marketing team. I was my responsibility to drive efficiency and impact of paid media in support of Systems and Technology Group campaigns. I focused on Increase North America Systems and Technology Group visibility in the marketplace through paid media. Drive net new responders and improve overall digital marketing key performance indicators.Special assignments include assisting the Vice President of Marketing with IBM Systems and Technology major conferences. Integral part of managing and tracking the audience, growing the conference year over year.

  • North America IBM Marketing & Communciation: Systems & Technology Group

    • 2004 - 2009

    * Systems and Technology Group Americas Integrated Marketing Communications Strategist and Planner

  • North America Interated Marketing & Communication: Software Group

    • 1995 - 2004

    * Software Group America’s Integrated Marketing Communications Strategist and Planner

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  Lotus Development

  • Greater Boston Area

  • North America Marketing

    • Oct 1988 - 1995
    • Greater Boston Area

    * North America Marketing Group Manager * Senior Marketing Specialist* Seminar Marketing Coordinator* Marketing - Field Program Manager