Experience

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  MGH Institute of Health Professions

  • United States
  • Higher Education
  • 700 & Above Employee

  • Associate Director of Marketing

    • Nov 2021 - Present

    • Employed advanced data analytics tools to meticulously identify and segment marketing-qualified leads, optimizing conversion rates, and significantly enhancing the effectiveness of both clinical and non-clinical degree programs.• Harnessed the power of data insights to comprehensively measure and evaluate the success of multifaceted marketing endeavors, resulting in substantial improvements across brand awareness, application quality, and yield rates.• Spearheaded the development and seamless management of innovative digital marketing, advertising, and communication initiatives meticulously tailored for diverse graduate programs. Collaborated seamlessly with cross-functional teams to ensure strategic alignment and unified messaging.• Seamlessly integrated the power of HubSpot, Ellucian Recruit, and Salesforce Marketing Cloud, revolutionizing and automating the enrollment process for potential students. This holistic approach ensured streamlined communication and maximized efficiency.• Conducted a comprehensive analysis of website traffic and conversion data, translating complex insights into user-friendly dashboards and insightful reports. These assets not only empowered data-driven decision-making but also paved the way for continuous optimization.• Played a pivotal role in crafting a captivating brand identity, overseeing the creation of compelling marketing collateral, including eye-catching flyers, informative brochures, and visually appealing digital assets for paid campaigns.• Demonstrated impeccable budget management skills, consistently optimizing resource allocation to deliver exceptional results and maximize ROI across various marketing channels.• Crafted and executed comprehensive marketing strategies that resonated with target audiences and consistently elevated brand awareness, driving positive impacts on enrollment numbers.

  • Marketing Manager

    • Aug 2017 - Nov 2021

• 

  Community Research Initiative of New England

  • Greater Boston Area

  • Communications and Development Specialist

    • Mar 2014 - Jul 2017
    • Greater Boston Area

    • Strategized, developed, and executed targeted communication strategies, elevating CRI’s events, research program, and Infectious Disease Drug Assistance Program (IDDAP) outreach.• Analyzed and interpreted website traffic data, deriving actionable insights and metrics to steer future campaigns effectively.• Enhanced online visibility through meticulous SEO techniques, expanding keyword portfolio and conducting continuous creative testing.• Leveraged email platforms including Constant Contact, orchestrating impactful email campaigns that bolstered engagement and nurtured valuable leads.• Engineered compelling social media narratives and managed content across Facebook, Twitter, and LinkedIn platforms, driving meaningful audience engagement and expanding the organizational digital footprint.• Spearheaded comprehensive fundraising events for CRI, overseeing sponsorship negotiations, program ideation, and event marketing strategies. Cultivated vendor relations to ensure seamless event execution and elevated stakeholder experiences.• Pioneered incisive market research initiatives within the pharmaceutical and healthcare sectors, steering the development and management of market-driven annual conferences.• Designed visually arresting marketing collateral, including dynamic flyers, to resonate with the clinical recruitment initiatives. These materials served as powerful tools in conveying key messages and attracting potential participants.

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  Harvard Medical School

  • Greater Boston Area

  • Marketing and Social Media Intern - Eagle-i consortium, Department of Informatics

    • Jan 2014 - Mar 2014
    • Greater Boston Area

    • Created and drafted content for the department Facebook, Twitter, LinkedIn and other social media marketing platforms.• Developed and executed social media strategy: engaged public with department products, monitored conversations, integrated various communications channels, shared useful information.

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  Woolworths

  • Melbourne, Australia

  • Marketing Manager

    • Apr 2009 - Jul 2013
    • Melbourne, Australia

    • Leveraged data analysis to design and execute marketing strategies, resulting in increased sales, customer satisfaction, and engagement.• Led cross-functional agile projects to deliver high-quality outcomes across digital marketing, design, and user experience.• Managed the launch of new products through integrated communications programs spanning PR, print, digital, and advertising.