Experience

• 

  Measurable AI

  • London, England, United Kingdom

  • Creative Director

    • Jul 2019 - Present
    • London, England, United Kingdom

• 

  Champimom

  • Creative Director

    • Sep 2018 - Feb 2019

    • Managed a team of designers & photographer/videographer; liaised with sales, editors & marketing teams• Established projects timeline ensuring projects delivered in a timely manner• In charge of all Google Ads, social media feeds & advertorial graphics for internal & external purposes• Edited video content & created motion graphic videos for internal & clients’ social media feeds• Art-directed commercial & event photoshoots

• 

  Heydaysss

  • Hong Kong

  • Art Director

    • Jun 2018 - Sep 2018
    • Hong Kong

    • In charge of social media feeds from brainstorming, art direction to execution for FMCG brands• Create videos for FB/IG feeds

• 

  HMV Media & Entertainment

  • Head of Creative

    • Mar 2016 - Jun 2018

    • Led the entire creative team in developing all seasonal campaigns• Oversaw visual design, photography and production design for all marketing communicationsincluding both print & digital• Worked closely with marketing manager to develop solutions that effectively met marketingstrategies, as well as timelines & budgets• Collaborated with subsidiary company on movie merchandise from concept through completion• In charge of design & production of all promotional videos for FB/IG posting

  • Senior Graphic Designer

    • Feb 2016 - Feb 2017

    • Designed event backdrop, venue set-up layout, visual for all display & marketing materials• Responsible for planning event budgets, production, sourcing & venue set-up• Created hmvPLAY app icons & website UI• Trained junior designers in best practices, mentored & reviewed their work

• 

  Social/Capital

  • Hong Kong

  • Freelance Visual Consultant

    • Oct 2014 - Feb 2015
    • Hong Kong

    • In charge of event backdrop, venue set-up layout, visual layouts of all display materials and promotion materials

• 

  White House Black Market

  • New York, New York

  • Visual Consultant/Photographer

    • Jun 2008 - Mar 2010
    • New York, New York

    • Review window elevations and schematics for 5 flagship and 300+ chain stores nationwide.• In charge of flagship windows photography for archival and publication purposes.

• 

  Ann Taylor

  • United States
  • Retail
  • 700 & Above Employee

  • Manager, Visual Presentation

    • Mar 2006 - Nov 2009

    • In charge of windows development for seven flagship and 300+ chain stores nationwide; direct report to VP.• Designed elevated flagship and focus stores windows that drove thrice as much traffic hence increased sales. • Project managed survey for 323 stores to increase marketing and presentations in windows by 75%.• Managed windows budget and sourced props globally for local and national rollouts.• Coached store staff and managers to apply the monthly windows and in-store directives.

  • Visual Designer

    • Jan 2005 - Mar 2006

    · Prepared and assembled artwork for visual merchandising store directives.

• 

  Chico's

  • Visual Consultant/Photographer

    • Apr 2008 - Aug 2009

    • Re-branded window presentation for 600+ chain stores nationwide.• In charge of new stores opening and investors presentation photography.

• 

  Winnington

  • freelancer

    • 2009 - 2009

• 

  Tumi

  • Visual Consultant

    • Apr 2008 - Oct 2008

    • Reviewed flagship windows in key international cities including NY, London, Paris, HK and Tokyo.

• 

  Sony

  • Visual/Interactive Designer

    • May 2004 - Mar 2006

    · Created and assembled graphic elements for visual merchandising store directives.· Designed promotional videos and screensavers for in-stores and trade show.· In charge of in-store promotions and signage, POP graphics, seasonal promotions.· Prepared artwork for large-scale graphics/murals/banners and store barricades.

• 

  Banana Republic

  • Visual Designer

    • May 2005 - Sep 2005

    · Created window elevations and schematics for flagship stores nationwide.

• 

  Parham Santana

  • Graphic Artist

    • Dec 2003 - Apr 2004

    · Designed Style Guide elements and artwork for clients such as Crayola, Haywin, Mattel, NBA, Nickelodeon, Rubbermaid, Sesame Street and Target.

• 

  Hoberman Designs

  • Graphic/Web Designer

    • Dec 2000 - Oct 2003

    · Led the design of sales and marketing material for retail and POP usage.· Executed web design and deployment of company website.