Bio
Credentials
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ADAA 2016 Semifinalist (AdobeEDU)
CredlyJul, 2016- Jun, 2026
Experience
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South Africa
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Higher Education
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400 - 500 Employee
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Portfolio Leader
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Feb 2024 - Present
Managing a team of eight to oversee their work, ensuring it is done adequately and by the required deadlines while managing their workflow.
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Honours supervisor
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Jul 2023 - Present
Supervising honours students in the preparation of their dissertations. Marking and reviewing content and assisting with the writing and completion of the honours dissertation.
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Digital Marketing Lecturer
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Mar 2021 - Present
Led up to 100 students in copywriting, digital marketing, communications, creative development, & creative writing lectures, while developing course material & marking scripts with feedback.
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Module Discipline Leader
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Jan 2023 - Jan 2024
Managing a team of five to oversee their work, ensuring it is done adequately and by the required deadlines while managing their workflow.
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South Africa
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Education Management
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100 - 200 Employee
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Head Lecturer
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Feb 2023 - Present
Head lecturer of digital marketing, including working on course development, lecturing, marking, managing and overseeing the course, and taking charge of the discussion forum.
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Digital Marketing Lecturer
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Aug 2022 - Present
Delivering lectures on the application and fundamentals of digital marketing for first-year and certificate students. This focuses on teaching the importance of marketing strategy and research to deliver insightful digital brand communications. Touching on digital platforms like social media and email marketing, applying marketing tools, SEO, user experience, CRM, channel planning, and more.
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GetSmarter
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Cape Town, Western Cape, South Africa
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Course Assessor
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Jun 2021 - Sep 2022
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Cape Town, Western Cape, South Africa
Independent contractor assessor role for a Copywriting for Online Marketing Short Course through GetSmarter, in collaboration with the University of Cape Town.
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ninety9cents
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Cape Town, Western Cape, South Africa
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Freelance Copywriter
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Feb 2021 - Mar 2021
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Cape Town, Western Cape, South Africa
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Bookatable
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London, United Kingdom
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Content & Social Media Executive
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Aug 2019 - Apr 2020
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London, United Kingdom
Restaurant reviews, blog content writing, SEO and managing social media, newsletters and website CMS systems.
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SquareMeal
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London, United Kingdom
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Editorial Intern
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May 2019 - Aug 2019
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London, United Kingdom
As part of the editorial team at this reputable London-based restaurant commentator, I assist with writing articles, restaurant reviews and social media posting.
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Kingston Courier
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Kingston upon Thames, United Kingdom
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Social Media Manager
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Jan 2019 - Apr 2019
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Kingston upon Thames, United Kingdom
Editor of the various social media platforms for this local news website. Creating and sharing content to increase engagement and promote stories.
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Woking News & Mail
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United Kingdom
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Reporter
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Jan 2019 - Jan 2019
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United Kingdom
Worked for two weeks as a reporter for this local newspaper. Edited, wrote articles, took photos, conducted interviews, proofread, and produced video for Twitter.
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TBWA\ South Africa
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Durban
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Junior Copywriter
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Jan 2017 - Jul 2018
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Durban
Worked as a junior copywriter on various retail brands: from appliances to bottle-stores and grocery retailers. I worked on campaigns, radio and television scripting, social content and traditional copy.
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DigitLab
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Kloof
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Copywriter Intern
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Nov 2016 - Dec 2016
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Kloof
I interned here for a month as a Copywriter and Community Manager.
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Social Media Manager
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Jul 2015 - May 2016
Was the head of this restaurant's social team. Worked closely with the brand and designers to create content that would appeal to consumers. I created content: by taking photographs, designing posts and writing the copy.
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Education
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2018 - 2020Kingston University
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2014 - 2016Vega School of Brand Leadership
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2018 - 2018Red & Yellow Creative School of Business
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2018 - 2018Red & Yellow Creative School of Business
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2017 - 2017KZN Business Training Centre
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2009 - 2013Danville Park Girls' High School
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