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Kirsten Lee is a seasoned marketing professional with a Master's degree in Journalism and a strong background in copywriting, social media marketing, and graphic design. She has worked in various roles, including Digital Marketing Lecturer, Course Assessor, and Social Media Manager, overseeing teams and developing course materials. She has also honed her skills in Adobe Creative Suite and has a certification from AdobeEDU. Kirsten has extensive experience in creating engaging content, managing social media platforms, and developing effective marketing strategies. She is well-versed in SEO, digital writing, and critical thinking, making her a valuable asset to any organization. With her strong educational background and extensive experience, Kirsten is a versatile and skilled professional with a passion for marketing and communication.

Credentials

  • ADAA 2016 Semifinalist (AdobeEDU)
    Credly
    Jul, 2016
    - Jun, 2026

Experience

    • South Africa
    • Higher Education
    • 400 - 500 Employee
    • Portfolio Leader
      • Feb 2024 - Present

      Managing a team of eight to oversee their work, ensuring it is done adequately and by the required deadlines while managing their workflow.

    • Honours supervisor
      • Jul 2023 - Present

      Supervising honours students in the preparation of their dissertations. Marking and reviewing content and assisting with the writing and completion of the honours dissertation.

    • Digital Marketing Lecturer
      • Mar 2021 - Present

      Led up to 100 students in copywriting, digital marketing, communications, creative development, & creative writing lectures, while developing course material & marking scripts with feedback.

    • Module Discipline Leader
      • Jan 2023 - Jan 2024

      Managing a team of five to oversee their work, ensuring it is done adequately and by the required deadlines while managing their workflow.

    • South Africa
    • Education Management
    • 100 - 200 Employee
    • Head Lecturer
      • Feb 2023 - Present

      Head lecturer of digital marketing, including working on course development, lecturing, marking, managing and overseeing the course, and taking charge of the discussion forum.

    • Digital Marketing Lecturer
      • Aug 2022 - Present

      Delivering lectures on the application and fundamentals of digital marketing for first-year and certificate students. This focuses on teaching the importance of marketing strategy and research to deliver insightful digital brand communications. Touching on digital platforms like social media and email marketing, applying marketing tools, SEO, user experience, CRM, channel planning, and more.

  • GetSmarter
    • Cape Town, Western Cape, South Africa
    • Course Assessor
      • Jun 2021 - Sep 2022
      • Cape Town, Western Cape, South Africa

      Independent contractor assessor role for a Copywriting for Online Marketing Short Course through GetSmarter, in collaboration with the University of Cape Town.

  • ninety9cents
    • Cape Town, Western Cape, South Africa
    • Freelance Copywriter
      • Feb 2021 - Mar 2021
      • Cape Town, Western Cape, South Africa
  • Bookatable
    • London, United Kingdom
    • Content & Social Media Executive
      • Aug 2019 - Apr 2020
      • London, United Kingdom

      Restaurant reviews, blog content writing, SEO and managing social media, newsletters and website CMS systems.

  • SquareMeal
    • London, United Kingdom
    • Editorial Intern
      • May 2019 - Aug 2019
      • London, United Kingdom

      As part of the editorial team at this reputable London-based restaurant commentator, I assist with writing articles, restaurant reviews and social media posting.

  • Kingston Courier
    • Kingston upon Thames, United Kingdom
    • Social Media Manager
      • Jan 2019 - Apr 2019
      • Kingston upon Thames, United Kingdom

      Editor of the various social media platforms for this local news website. Creating and sharing content to increase engagement and promote stories.

  • Woking News & Mail
    • United Kingdom
    • Reporter
      • Jan 2019 - Jan 2019
      • United Kingdom

      Worked for two weeks as a reporter for this local newspaper. Edited, wrote articles, took photos, conducted interviews, proofread, and produced video for Twitter.

    • Junior Copywriter
      • Jan 2017 - Jul 2018
      • Durban

      Worked as a junior copywriter on various retail brands: from appliances to bottle-stores and grocery retailers. I worked on campaigns, radio and television scripting, social content and traditional copy.

    • Copywriter Intern
      • Nov 2016 - Dec 2016
      • Kloof

      I interned here for a month as a Copywriter and Community Manager.

    • Social Media Manager
      • Jul 2015 - May 2016

      Was the head of this restaurant's social team. Worked closely with the brand and designers to create content that would appeal to consumers. I created content: by taking photographs, designing posts and writing the copy.

Education

  • 2018 - 2020
    Kingston University
  • 2014 - 2016
    Vega School of Brand Leadership
  • 2018 - 2018
    Red & Yellow Creative School of Business
  • 2018 - 2018
    Red & Yellow Creative School of Business
  • 2017 - 2017
    KZN Business Training Centre
  • 2009 - 2013
    Danville Park Girls' High School

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