Experience

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  LSC Marketing Group

  • Bethel, CT

  • Sales Director

    • Feb 2018 - Present
    • Bethel, CT

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  PMX Agency

  • Minneapolis, MN

  • Senior Director, Direct Mail Client Services

    • Oct 2012 - Sep 2017
    • Minneapolis, MN

     Created a corporate revenue stream through strategic negotiations and maximized the return on marketing spend by assisting in the coordinating, planning, organization and execution of marketing campaigns.  Years of price conflict resolution and negotiation skills with research and analytical tools to effectively enhance client programs.  Develop and maintain relationships with critical industry vendors and business partners.  Architect the recruitment, training and coaching of a team to deliver on expectations. Analyze data to evaluate and recommend new sourcing recommendations for implementation.  Help clients lower their acquisition costs and improve efficiency of their marketing campaigns.  Oversee the strategic direction of accounts to drive optimized marketing strategy and execution within a marketing campaign. Responsible for setting and meeting group budget goals and uncovering growth opportunities. Developed methodical business practices to execute go to market strategies with regular data tracking and performance reporting. Managed a group of 3 Account Managers/Associate Directors.

• 

  Paradysz

  • Minneapolis, MN

  • Account Director, Client Services

    • Nov 2006 - Sep 2012
    • Minneapolis, MN

     Directed the delivery and execution of negotiation strategies across multiple categories, Non-Profit, Catalog, and Publishing of varying size and scope.  Planned, purchased, monitored, managed, and refined direct response media buys daily to meet client P/L goals.  Responsible for financial budgets and plans meanwhile maintaining cost metrics. Cross-promoted alternative media through the Insert and Print channels as part of a cohesive direct marketing plan.

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  Paradysz Matera

  • Associate Director, Client Services

    • Nov 1999 - Oct 2006

     Trained, developed, and managed a small team to build and execute negotiation strategies on the behalf of Non-profit, Catalog and Publishing clients. Provided strategic direction to account teams in the form of new sources to drive P/L budgeting. Responsible for executing pricing scenarios to drive down clients direct mail media costs.  Analyzed and collected performance data to deliver on client and vendor expectations.

  • Account Manager, Client Services

    • Oct 1996 - Oct 1999

     Met client expectations through campaign development, management/oversight, media negotiations and execution within a direct mail solution. Responsible for deep, tactical knowledge supporting the marketing solutions, plans, and tools delivered to clients. Proactively interacted with clients, built vendor relationships and established a strong rapport to facilitate effective communication and maintain a pulse on the client’s marketing plans.

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  Novus Media, Inc

  • Plymouth MN

  • Account Manager

    • May 1995 - Oct 1996
    • Plymouth MN

     Managed and executed production campaigns across several client categories, Non-Profit, Catalog and Publishing. Developed relationships with key industry vendor partners and coordinated media to meet tight deadlines. Articulated pricing strategies and order entry during procurement of media campaigns. Performed media negotiations to solidify client P/L goals.