Experience

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  McKesson

  • The Woodlands, Texas, United States

  • Sr. Digital Marketing Specialist

    • Jul 2019 - Nov 2019
    • The Woodlands, Texas, United States

    Generate campaign ideas and strategies - in tandem with our senior team, I assisted in executing marketing and communications strategies that align with our strategic objectives.Marketing and communication materials - assisted in generating a range of materials, both print and digital, that generate interest and engagement in provider solutions.Research and evaluation - search web and print materials for news and stories relevant to our business. Use Google analytics, Survey Monkey, and similar tools to assess the effectiveness of campaigns.Act as marketing and branding advocate and contribute to a positive patient journey.Challenge the status quo to enable the timely delivery of innovative and efficient marketing strategies and accelerate desired marketing and business outcomeProactively work with team to identify priority, assess risks, and create strategic and actionable marketing planPromote cross-functional teamwork, build trust, ownership and accountabilityEngage qualitative and quantitative research to understand competitors, customer perception, behavior and insightsAbility to leveraging multi-channel approaches to reaching the target audienceGrow value proposition market awareness & generate new conversations with potential provider partnersLiaison with internal marketing and communication colleagues

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  Symetria Recovery

  • The Woodlands, Texas, United States

  • Marketing Outreach Coordinator

    • Jan 2019 - Jun 2019
    • The Woodlands, Texas, United States

    High level of initiative and be willing and able to invest time and energy in researching, developing and meeting territory goalsFocus on territory targets to meet or exceed company referral objectivesAble to demonstrate a strong clinical understanding of substance use disorder treatment knowledge, clear understanding and Symetria Services and Medication Assisted Treatment (MAT) productsMaintain an up to date strategic business plan and plan/organize daily call activities to optimize the use of time and maximize the achievement of referral objectivesDemonstrate persistence on behalf of patients seeking treatment despite barriersBecause this role has a fair degree of autonomy, you must be able to self-diagnose changes in field and work environment and develop alternate strategies to achieve goalsCreate and sustain positive impression and relationships with customers including professional demeanor, neat physical appearance and professional verbal delivery of our marketing messagesEnsure all reporting, documentation and communication with manager is accurate and timelyMaintain and protect all company provided equipment to ensure it's in good conditionPerform special assignments and projects as directed by the Leadership Team to assist in the meeting of organizational goals.Works collaboratively with team and other departments to troubleshoot/overcome barriers to patient access and find new marketing strategies

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  Allergy and ENT Associates

  • Houston, Texas Area

  • Director of Marketing

    • Dec 2015 - Nov 2018
    • Houston, Texas Area

    Increased profitability with online marketing and communications. With online PPC campaigns, SEO, SEM, and T.V. communications campaigns, CRM, web analytics, creative product design, and business development increased by 20% / $1.7 million in profit.Actively in charge of the creative process behind branding the company's fifteen primary clinicsCollaborated with Executive staff to develop digital and T.V. media campaign for enhancing and promoting the branding of Allergy & ENT's 15 Houston clinicsSpecialized in developing critical relationships with healthcare providers, including hospitals, physician groups, and individual medical facilities.Managed all facets of the digital online marketing campaign and networking exhibitionsWebsite admin for entire CMI website, including medical article writing and news updatesConduct marketing research to improve the marketing strategy of the organizationDeveloped website content, SEO and SEM, web-based, and social media campaigns through Google.Developed high exposure opportunities, promotional events, and strategic cross-marketing relationships through numerous outlets. ZocDoc, Facebook, Web MD, and HealthgradesBuilt and managed an in-office call center with a staff of 6. The call center consisted of all new patients, established patient triage, digital, and T.V. campaign calls. The call center was also responsible for Live chat through our website, ZocDoc appointment setting, and Memorial Hermann appointment setting.Oversaw media outreach campaigns. Wrote and assisted in the directing of T.V. commercials for a drive with KHOU and KTRKAssisted in and sat in on the Q and A for physicians live appearance on Great Day Houston, including a live Facebook feed

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  VIP Staffing

  • The Woodlands, Texas, United States

  • Business Development Representative

    • Apr 2015 - Dec 2015
    • The Woodlands, Texas, United States

    Identifying and building relationships with new clients to assist them with their staffing needs. Networking and cold calling to set further client meetings to uncover new business opportunities. Work with recruiters to manage the delivery process for your clients' orders. Build and maintain relationships with industry contacts to gain knowledge and generate referrals and sales leads. Locate new business opportunities by communicating and visiting with prospects and clients. Lead generation, using your sophisticated understanding of social media and various online technologies, to identify key prospects

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  GGR International Inc

  • The Woodlands, TX

  • Marketing and Event Manager

    • May 2014 - Nov 2014
    • The Woodlands, TX

    Develops end-to-end business strategies, including managing the concept, defining comprehensive client requirements, developing and executing a well-defined project plan in marketing/advertising campaigns • Responsible for preparing, formulating, and monitoring all GGR marketing events, trade shows, promotional items for clients in an ever-changing business environment • Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars • Services existing accounts, obtain orders, and establishes new accounts by planning and organizing a daily work schedule to call on existing or potential sales outlets and other trade factors • Closes sales by building rapport with likely account; explaining product and service capabilities; overcoming objections; preparing contract • Initiates sales process by scheduling appointments; making initial presentation; understanding account requirements • Help prepare and commence sales training based on the Gallup Strength Finder system, including extensive implementation and practice with Salesforce.

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  US Imaging Network

  • Houston, Texas Area

  • Medical sales/Business Development

    • May 2013 - Mar 2014
    • Houston, Texas Area

    • To build and maintain professional relationships with key referral sources as well as generate patient referrals by building a strong rapport with physicians and mid-level providers in assigned territory • Identify market needs and trends to identify new business opportunities • Develops and implements promotional materials and supplies to accounts • Coordinates sales activities internally with associate departments maximize available resources • Conducted morning breakfast and afternoon lunch meetings with referring offices and developed relationships with new offices to give them all necessary information to refer patients for imaging.

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  Houston Chronicle

  • The Woodlands, TX

  • Regional Sales Specialist

    • Jan 2011 - Mar 2013
    • The Woodlands, TX

    •Identify and prioritize new business leads and categories with management •Selling print opportunities into local Houston Chronicle paper as well as sister publications nationwide including inserts, print ads, magazines, as well as digital sales.•Establish contacts through account mapping decision makers and decision influencers •Make regular aggressive sales presentations to all clients and decision influencers •Closely coordinate sales activities with assigned Account Strategist, delegating tasks where appropriate in order to maintain 80% weekly selling time •Coordinates sales activities internally with associate departments, maximizes available resources •Meets and exceeds sales targets as outlined by Sales Manager and Digital Sales Manager. •Remain fluent in all research marketing tools, computer applications, and contact management tools •Continues to improve selling techniques and applications with required annual sales training •Complies with rate schedules, productions procedures, accounting procedures, credit policies, and deadlines Key Accounts: Cavender’s Corporate, Donoho’s Jewelry, Texas Christian University, La Torretta Resort {Noble House Corporation} Achievement(s): Reactivated a dormant account after 3 years and grew is to over 100k in the first year.

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  Gill Plastic Surgery

  • The Woodlands, TX

  • Marketing/Patient Care Coordinator

    • Dec 2009 - Nov 2010
    • The Woodlands, TX

    •Med Assistant with in-office procedures and surgeries•Scheduled surgeries and coordinated multi-facility patient schedule•Created and implemented all marketing strategies for the practice, including chamber networking engagements and acting as the referral network liaison•Confidant in both front and back office procedures including handling financial and insurance situations

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  Burkhart Dental Supply

  • Houston, Texas Area

  • Administrative Assistant/ Sales rep

    • Jan 2007 - Aug 2009
    • Houston, Texas Area

    •Maintained and prepared all sales department reports and files.•Coordinated all stages of Supply Savings Guarantee and helped doctors maintain yearly finances through this savings program.•Responsible for reviewing accuracy of all sales expenses.•Ordered supplies daily for doctors.•Processed product returns.•Maintained the recording and mailing of Burkhart samples to doctors.•Made sales calls to promote Burkhart products to area dentist.•As a sales executive helped to market Burkhart Dental at dental conventions.•Knowledgeable on dental products and equipment acquired on Den Trek.

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  Masserano Real Estate and Dental Consulting

  • The Woodlands, TX

  • Dental and Medical Development Coordinator

    • Mar 2006 - Jan 2007
    • The Woodlands, TX

    •Developed new business by contracting doctors to use our consulting services.•Helped doctors in site locations by doing extensive market research, feasibility studies and analysis of the area best for their practice.•Finding the client a solid dental supply company to fit their needs for supplies and equipment as well as finding the right supplier for their computer system.•In charge of helping the doctor find financing to fit their needs to build their practice and continue to maintain relationships with twenty lenders.•Responsible for all marketing for the office including creating our portfolio.•Maintained all in office accounts payable.•Attended all local and out of state events to represent and market our company.•Traveled to different states meeting with new clients to help them in the development of their new practice. Achievement(s): Top sales rep first year with revenue of over $300k. Closed 10 new accounts in the area of Texas, Florida, and New York

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  GMAC Mortgage Corporation

  • The Woodlands, TX

  • Field Support Manager - Marketing Coordinator - Loan Officer

    • Jun 2002 - Oct 2005
    • The Woodlands, TX

    Loan Officer•Sold mortgage loans to a wide variety of consumers.•Produced over $250,000+ in mortgage loans a month.Marketing Coordinator•Coordinated marketing activities in the West central division of GMAC as well as outside supplier accounts such as Hewlett-Packard, El Paso Corporation, Continental Airlines and major GMAC dealerships.•Trained the Houston area GMAC offices on the standard marketing intranet system and handled all marketing inquires.Field Support Manager•In charge of training all new hired Loan Officers on the standard loan and marketing systems.•Traveled to surrounding Houston area GMAC offices to train on site.