Experience

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  MP International Pte Ltd

  • Singapore, Singapore

  • Assistant Marketing Manager

    • Dec 2022 - Feb 2024
    • Singapore, Singapore

    Responsibilities:- Developed and executed marketing strategies for both online and offline marketing campaigns across multiple channels, including but not limited to email marketing, social media, website content and visuals, paid advertising, industry media and mass media partnerships, PR, collaterals, etc.- Managed and analyzed digital analytics to optimize marketing campaigns and increase conversions.- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns.- Managed both internal and external stakeholders.Achievements:- Successfully enhanced email engagement, culminating in a 68% open rate during the final month leading up to the event, attributed to the strategic implementation of targeted segmented email campaigns- Decreased cost per acquisition by 20% through optimization of LinkedIn advertising campaigns- Increased website traffic by 50% through SEO and SEM tactics

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  MMU BAU Fenestration Co,. Ltd.

  • Columbia, Missouri, United States

  • Event Marketing Manager

    • Jun 2019 - Oct 2022
    • Columbia, Missouri, United States

    Responsibilities:- Oversaw all aspects of event marketing planning and execution, including programming, content creation, digital marketing, designing, budgeting, vendor management, and PR management- Created and managed event marketing timelines and production schedules- Liaised with partners and stakeholders to develop and solid-ate industry publication relations.- Coordinated with internal and external teams to ensure seamless campaigns deliveryAchievements:- Successfully executed multiple events of various scales and types, including summits, forums, panels, roadshows and charity galas- Implemented cost-saving measures that resulted in a 20% reduction in event marketing expenses- Developed and launched a new online series that generated positive feedback from attendees and led to 11.3 million views accumulatively in 2021 despite of COVID hit the market

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  PopLife Entertainment Ltd.

  • Beijing, China

  • Brand Manager

    • Nov 2017 - Jun 2019
    • Beijing, China

    Responsibilities:- Developed brand awareness and positioning strategies- Developed and executed marketing campaigns and brand partnerships- Managed product development and launch initiatives- Analyzed market trends and conducted competitor analysisAchievements:- Led successful launch of new product line resulting in 20% increase in revenue- Led the debut of Fanxperience in China’s market in 2018- Implemented social media strategy that increased brand following by 30%- Developed and executed brand partnership resulting in 15% increase in brand awareness and customer acquisition

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  Reed Exhibitions

  • Beijing, China

  • Marketing and Communication Executive

    • Oct 2014 - Oct 2017
    • Beijing, China

    Responsibilities:- Developed and executed content marketing timeline- Conducted market research and filed studies to understand target market’s needs and competition- Programme (staging events & panels) and speaker (artists & celebrities) management- Collaborated with cross-cultural teams to ensure brand consistencyAchievements:- Successfully launched the debut of Shanghai (2015) and Beijing (2016) Comic Cons in China’s market, resulting in 2 additional sub-brands under ReedPOP’s global cluster strategy.- Managed Hollywood celebrities and worldwide artists’ participations at Shanghai Comic Con and Beijing Comic Con.- Organized media conferences and fans gatherings.