Experience

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  Citizens

  • Westwood, Massachusetts, United States

  • Marketing Manager

    • Jun 2012 - Present
    • Westwood, Massachusetts, United States

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  Pri-Med, M|C Communications

  • Boston, Massachusetts

  • Marketing Manager

    • Jun 2009 - Nov 2011
    • Boston, Massachusetts

    Developed, managed, and implemented integrated marketing streams including direct mail, eMarketing, print and online advertising, fax, and telemarketing campaigns to drive registration and attendance of physicians and clinicians to Pri-Med’s portfolio of Continuing Medical Education events (included approximately 40 Pri-Med Access with ACP and four Diabetes & Cardiometabolic Disease: Overcoming a Southern Epidemic CME events across the US per year)Collaborated with cross-functional teams, including Product Management, Interactive Marketing, Meeting Management, Strategy & Analytics, and Accreditation, from inception through execution of an eventDeveloped marketing strategies to establish and manage attendee acquisition, non-responders, and attrition ratesDeveloped testing strategies that maximized results for multiple channels to increase target audience, generating increased ROI for clients. Increased target attendees by 11% from 2010 to 2011Developed, monitored, re-forecasted, and reported on multiple event budgets in excess of $1 million at annual, monthly, and campaign levels. In 2011, reduced budget by 27% during March re-forecast, then reduced budget by an additional 10% during May re-forecastDrove business forward through recommendations to obtain new target physicians, retention improvements, and channel optimization Successfully launched a new program in 2011 that contributed to $1.2 million revenue for the organization. Developed and managed all aspects of integrated marketing streams, built website and registration site, created and managed budget, and designed logoCollaborated with Sr Data Manager to develop rules and processes for more efficient and effective marketing through the launch of a comprehensive relational database - including business rules, integration of external client lists, development of data list specifications, and QAManaged Vendor relationships including RFP process, contracts, invoices and payments, and problem solving

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  The Kessler Group

  • Boston, Massachusetts

  • Marketing Manager

    • Nov 2006 - Feb 2009
    • Boston, Massachusetts

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  Citi

  • New York City Metropolitan Area

  • Marketing Manager

    • Sep 2004 - Sep 2006
    • New York City Metropolitan Area