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KL

Kimberley Lau

Creative Director at Malaysia Airlines
Intro Book
Kimberley Lau, a seasoned marketing professional with expertise in creative direction, copywriting, and editorial management, hails from Kuala Lumpur, Malaysia, with a strong educational background in publishing and mass communications.
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Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • English Native or bilingual proficiency
  • Mandarin Limited working proficiency
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Bio

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Kimberley Lau is a creative and experienced marketing professional with a strong educational background in publishing and mass communications. She has worked in various roles, including Creative Director at Malaysia Airlines, where she led marketing campaigns across multiple channels, and Regional Copy at Grab, where she developed and executed marketing strategies. Kimberley has also worked as a Freelance, guiding an editorial team to ensure smooth publishing workflow, and as an Editor at Marie Claire, where she worked with sales to optimize profitability. Her language proficiency includes native English and limited Mandarin, and she has skills in marketing, copywriting, and editing. Kimberley holds a Master's degree in Publishing from the University of Sydney and a Bachelor's degree in Mass Communications from Universiti Tunku Abdul Rahman.

Credentials

  • MA in Publishing
    University of Sydney

Experience

  • Malaysia Airlines
    • Creative Director
      • Jan 2024 - Apr 2024

  • Grab
    • Regional Copy
      • May 2019 - Jul 2023

      I worked closely with stakeholders on marketing campaigns, from sharpening the brief and strategy, to campaign ideation and execution. Areas include CRM, B2C, and B2B across multi channels.

  • -
    • Kuala Lumpur, Kuala Lumpur, Malaysia
    • Freelance
      • Apr 2018 - Apr 2019
      • Kuala Lumpur, Kuala Lumpur, Malaysia

      A sabbatical year spent working on branding projects, websites, social media content planning, crafting press releases, and event booklets. Clients include: Platinum Victory, Weber Grills, Avenue K, and Posh Nail Spa.

  • Marie Claire
    • Editor
      • Feb 2017 - Apr 2018

      I guided an editorial team to ensure smooth publishing workflow with quality content, and worked with sales to optimise profitability for the title.

  • Naga DDB Malaysia
    • Senior Copywriter
      • Mar 2016 - Jan 2017

      Created and executed successful KFC campaigns to tantalise tastebuds through digital screens.Also part of the team that won our agency Wonda Coffee.

  • McCann Kuala Lumpur
    • Senior Copywriter
      • Oct 2013 - Mar 2016

      Solved daily business challenges for OCBC, Maxis, Darlie, Twisties, Nestlé and Kenny Rogers. Part of the pitching team that won our agency Huawei and Subway.

  • Leo Burnett
    • Kuala Lumpur, Malaysia
    • Copywriter
      • Feb 2012 - Sep 2013
      • Kuala Lumpur, Malaysia

      I crafted creative solutions for business problems, with a focus on digital platforms. Brands worked on include: Samsung, Hotlink, McDonald's, Dutch Lady and Petronas Festive.

  • Blu Inc Media
    • Features & Lifestyle Editor
      • Jan 2010 - Feb 2012

      Work with and manage a team of writers to fill the pages with stories, articles and beautiful picture spreads that appeal to our target audience. Topics covered included career and money, sex and relationship, entertainment and fitness.

  • Sun Media Corporation
    • Kuala Lumpur
    • Journalist
      • Jan 2006 - May 2008
      • Kuala Lumpur

      News desk journalist reporting on business and politics. As a treat, they let me meet interesting people and write human interest features. Was also responsible for the newspaper's youth pullout U!, where I planned the content and worked with a team of freelance writers to produce it.

Education

  • 2008 - 2009
    University of Sydney
    Masters in Publishing, Publishing
  • Universiti Tunku Abdul Rahman
    Bachelor in Mass Communications, Journalism

Suggested Services

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Industry Focus. “Airlines and Aviation”

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