Experience

• 

  Cardullo's Gourmet Shoppe

  • Cambridge, MA

  • Co Owner

    • Sep 2015 - Present
    • Cambridge, MA
• 

  CAGroup

  • Partner

    • Jan 2014 - Present

    A management and marketing consulting company providing strategic insight and execution of marketing and corporate initiatives to B2B and B2C companies.

• 

  Staples

  • United States
  • Retail Office Equipment
  • 700 & Above Employee

  • Director Marketing Programs for Staples Advantage

    • Oct 2008 - Mar 2013

    Responsible for strategic vision and growth of marketing programs including brand evolution, business development, lead generation, inside account management, content generation, online marketing, sales enablement and event planning and execution.- Developed overall marketing strategies and messaging for business development. Prospect targeting included automated campaigns, direct mail, tiered gatecrashers and video messaging.- Responsible for evolution and implementation of value proposition, brand voice and identity.- Developed external messaging and content roadmap for industry leading website with a focus on increased core and new category awareness.- Developed online strategy to drive new revenue stream with lead generation, conversion rate goals, SEO, paid search and display.- Worked cross functionally to develop and execute inside account manager strategy to drive sales, customer retention and associate engagement.- Directed sales enablement tool and governance model with content and functionality to align with salesforce.com, customer lifecycle, role based search and industry insight.

  • Senior Manager Strategic Growth Initiatives

    • Jun 2007 - Oct 2008

    Responsible for strategic growth opportunities including web site development, on line communities and marketing efforts targeted to small businesses.- Early adopter of on line community trend with SpeakEasy to drive engagement, content, product reviews and brand adovcates.- Built customized platforms and marketing strategies for EcoEasy, Inkdrop programs to support initiatives, drive sales and profitability, engagement and retention.

• 

  Linens N Things

  • Executive Director Marketing

    • Dec 2005 - Jan 2007

    Responsible for $35 million in sales revenue plus the development and implementation of customer acquisition and retention strategies.

• 

  Filene's

  • Divisional Vice President, Home Fashion

    • 1993 - 2006

    Responsible for formulating and executing merchandise presentation guidelines, sales support and marketing strategies for furniture, housewares, home textiles, fine tabletop and seasonal.

• 

  Modern Bride

  • Manager of New Business Development

    • Feb 1992 - Mar 1993

    Responsible for the development of new client advertising revenue, promotional efforts and events.

• 

  Jordan Marsh

  • Home Fashion Director

    • Jun 1985 - Oct 1992