Experience

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  Moore

  • Senior Account Executive

    • Nov 2022 - Present

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  Magnet Direct

  • Greater Boston Area

  • Account Director

    • Aug 2017 - Apr 2022
    • Greater Boston Area

    Magnet Direct provides direct fundraising marketing services and consulting to non-profit organizations.I led fundraising strategy and execution for key clients, such as the National Fraternal Order of Police, by developing and executing fundraising strategy, preparing campaign materials, and compiling KPI and ROI reports. Key Contributions:● Developed fundraising strategies for clients, increasing donor engagement and charitable giving.● Produced campaigns consistently under budget by identifying collateral production efficiencies that reduced campaigns’ overall cost-per-unit.● Compiled donor analysis providing detailed reports on donor engagement by demographic to create targeted fundraising campaigns that consistently exceeded revenue projections.● Increased revenue for a key client by 50% year-over-year through a three-cycle direct mail campaign.● Collaborated with Vice-President to create new client proposals and presentations.

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  Perrone Group

  • Greater Boston Area

  • Account Manager

    • Jan 2013 - Jun 2017
    • Greater Boston Area

    Perrone Group provides direct marketing services and consulting to higher education organizations and medical institutions.I managed the account activity of higher education clients, including the largest client (250k revenue) by developing and executing marketing strategy, preparing campaign materials and copy, overseeing budgeting and branding. Key Contributions:• Executed custom email campaigns for selected clients, increasing engagement and readership.• Increased revenue for a key client by 140% year-over-year through a direct mail campaign.• Collaborated with internal teams of account managers and creative professionals to provide project management and monitor campaign effectiveness.• Cultivated strong client relationships through trusted collaboration, communication, and results, leading to retaining current clients and also increasing the group’s client roster.• Wrote and edited compelling content for clients’ direct/interactive marketing and fundraising materials.

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  Grand Circle Corporation

  • United States
  • Leisure, Travel & Tourism
  • 700 & Above Employee

  • Senior Account Manager

    • Nov 2011 - Jan 2013

    Grand Circle Corporation provides domestic and international travel packages and escorted tours.I oversaw account activity for the most profitable brand, Grand Circle Cruise Lines, including 8+ products/tours. I also developed and executed aspects including: promotions, channel implementation, branding and marketing strategy, and campaign management.Key Contributions:• Led website re-design by project managing, design and content creation, improving user experience, and increasing tracking.• Monitored branding and marketing strategy for the products by tracking analytics weekly and working with Brand Managers to ensure key targets are achieved.• Oversaw and updated the marketing calendar, ensuring multiple teams were aware of project timelines.• Worked directly with Senior Executives to develop their publication into digital edition for Amazon platform, worked closely with copyright and registration, and conducted e-commerce research.• Supervised professional development of team of 4 managers, training them to create promotional product initiatives that increased sales, and integrated direct marketing.• Wrote, edited and proofread direct and interactive marketing materials prior to release for publication to ensure consistent delivery of error-free content.

  • Account Manager

    • Mar 2010 - Nov 2011

    Key Contributions:• Managed high-profile project initiatives involving design, editorial, Web content, and e-mail production teams, demonstrating competencies in project planning, strategy development, tracking and assessment, compliance, consensus development, and issue resolution.• Oversaw concurrent projects, balancing fast-changing priorities, and meeting deadlines under strict time constraints reflects competencies in scheduling, prioritization, and time management.• Selected by executive staff to conduct extensive research and perform strategic market analyses that contributed to effective channel implementation and marketing of the Grand Circle brand.

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  The Pohly Company

  • Greater Boston Area

  • Account Manager

    • Jan 2009 - Jan 2010
    • Greater Boston Area

    The Pohly Company is a diversified marketing and publishing services company recognized as one of the leading custom content companies in the country.Key Contributions:I provided project management for key clients such as Fidelity, National Association of Convenience Stores, and Hannaford Bros. I consulted on marketing plans, helping clients achieve revenue goals and increase readership.

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  Rymax Marketing Services

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Client Marketing Supervisor

    • Sep 2007 - Dec 2008

    Rymax Marketing Services is a full-service loyalty marketing provider that creates programs designed to drive ROI while increasing employee and customer retention through brand name rewards.At Rymax, I led marketing strategy and execution for key clients such as American Express, including branding, marketing plans, and content design. Key Contributions:• Created branding and positioning tactics, responsible marketing practices, and skillful coordination and supervision of graphic design, product layout, web/print advertising, and promotional materials.• Compiled comprehensive monthly and quarterly client reports focusing on consumer trends related to reward redemption and product selection for customer loyalty programs.• Supervised team of coordinators, training them to create promotional product initiatives that increased sales through integrated direct marketing.

  • Client Marketing Coordinator

    • Jun 2006 - Sep 2007

    Key Contributions:• Created innovative PowerPoint presentations for sales and marketing meetings that highlighted company benefits, available services, and client case studies.

  • Marketing Coordinator

    • Dec 2005 - Jun 2006

    Key Contributions:• Created content and design elements, edited and proofread direct and interactive marketing materials prior to publication to ensure consistent delivery of error-free content for client and internal marketing campaigns.

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  RLA Creative

  • Account Coordinator

    • Sep 2004 - Nov 2005

    Key Contributions:• Developed excellent rapport with clients that facilitated achievement of organizational goals and enabled productive discussion regarding project plans, budgets, and billing.