Experience

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  Medelect

  • Perth, Western Australia, Australia

  • Marketing & Operations Manager

    • Feb 2016 - Present
    • Perth, Western Australia, Australia

    Managing overall marketing and operational needs for Medelect, a WA owned and operated Biomedical Engineering company servicing various healthcare companies.

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  QSRH - Chicken Treat

  • Perth, Australia

  • National Brand Manager

    • Jan 2013 - Jun 2014
    • Perth, Australia

    Managing brand development and promotions from new product development through to advertising campaigns including television, radio, digital, print and point of sale to achieve and exceed sales budgets for the Chicken Treat brand. Ensuring an effective execution of marketing activity at store level including promotions, menu boards, packaging and consumer touch points.

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  QSRH - Red Rooster

  • Perth Area, Australia

  • National Brand Manager

    • 2010 - Jan 2013
    • Perth Area, Australia

    Managing brand development and national promotions from new product development through to advertising campaigns including television, radio, digital, print and point of sale to achieve and exceed sales budgets for the Red Rooster brand. Ensuring an effective execution of marketing activity at store level including promotions, menu boards, packaging and consumer touch points.Led brand repositioning for Red Rooster with the tag line "Don't think twice". This included a full TV, radio, online, media sponsorships and print campaign as well as launching a brand new website, new product launches, menu boards, in-store POS and packaging.

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  IKEA

  • Perth, Australia

  • Marketing Specialist

    • 2006 - 2010
    • Perth, Australia

    Production and co-ordination of IKEA Perth and Adelaide marketing communication plans, including TV, radio, digital, press and print, ensuring that the IKEA brand, copy & visual identity identities, values and key benefits are correctly communicated internally and externally.

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  The Brand Agency

  • West Perth, Australia

  • Account Executive

    • 2005 - 2006
    • West Perth, Australia

    Working with clients to achieve marketing and advertising objectives. Managing campaign and non-campaign advertising needs for clients including The Water Corporation, Rentsmart, Rio Tinto and the Drug & Alcohol Office.

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  Adcorp

  • Subiaco WA

  • Account Executive

    • 2003 - 2005
    • Subiaco WA

    Managing advertising for a number of Perth companies and recruitment agencies. Managing real estate, sales and human resources advertising for Landmark (formerly Wesfarmers Landmark).