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Kim Nicholls
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English Full professional proficiency
- Event Planning
- Contract Negotiation
- Sponsorship
- Procurement
- Sustainable Procurement
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Bio
Credentials
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Segment certified
Product Marketing AllianceJul, 2022- May, 2026 -
Agile Foundations
LinkedInSep, 2021- May, 2026 -
Content Marketing Foundations
LinkedInSep, 2021- May, 2026 -
Marketing Communications
LinkedInSep, 2021- May, 2026 -
Sales Enablement
LinkedInSep, 2021- May, 2026 -
Advanced Product Marketing
LinkedInAug, 2021- May, 2026 -
B2B Marketing Foundations: Positioning
LinkedInAug, 2021- May, 2026 -
Becoming a Product Manager
LinkedInAug, 2021- May, 2026 -
Create a Go-to-Market Plan
LinkedInAug, 2021- May, 2026 -
Growth Hacking Foundations
LinkedInAug, 2021- May, 2026 -
Product Management: Launching Your Product
LinkedInAug, 2021- May, 2026 -
Selling into Industries: Technology Companies
LinkedInAug, 2021- May, 2026 -
Managing Project Stakeholders
LinkedInJul, 2021- May, 2026 -
Product Marketing Foundations
LinkedInJul, 2021- May, 2026 -
Marketing Foundations: Integrated Marketing Strategies
LinkedInJun, 2021- May, 2026 -
Google Analytics Quick Start
LinkedInJan, 2021- May, 2026 -
InDesign Quick Start
LinkedInJan, 2021- May, 2026 -
Online Marketing Foundations
LinkedInJan, 2021- May, 2026 -
Online Marketing Foundations (2018)
LinkedInJan, 2021- May, 2026 -
B2B Marketing on LinkedIn
LinkedInDec, 2020- May, 2026 -
Persuading Others
LinkedInDec, 2020- May, 2026 -
Salesforce Administrator Cert Prep: The Basics
LinkedInDec, 2020- May, 2026 -
Speaking Confidently and Effectively
LinkedInDec, 2020- May, 2026 -
Creating Your Strategic Marketing Plan
LinkedInNov, 2020- May, 2026 -
Sales: Closing a Complex Sale
LinkedInNov, 2020- May, 2026 -
Speaking Up At Work
LinkedInNov, 2020- May, 2026 -
Writing a Marketing Plan
LinkedInNov, 2020- May, 2026 -
Cold Calling Business Leaders
LinkedInOct, 2020- May, 2026 -
Cold-Calling Directors and Executives
LinkedInOct, 2020- May, 2026 -
Integrate LinkedIn Sales Navigator with Your CRM
LinkedInOct, 2020- May, 2026 -
Social Selling with Salesforce
LinkedInOct, 2020- May, 2026 -
Salesforce Tips
LinkedInSep, 2020- May, 2026 -
InDesign Quick Start
LinkedInAug, 2020- May, 2026 -
Learning Salesforce
LinkedInAug, 2020- May, 2026 -
Advanced Google Analytics
LinkedInFeb, 2020- May, 2026 -
Advanced SEO: Developing an SEO-Friendly Website
LinkedInFeb, 2020- May, 2026 -
Excel: Advanced Formulas and Functions
LinkedInFeb, 2020- May, 2026 -
Adobe Illustrator
TAFE QLD Small Business SolutionsMar, 2018- May, 2026 -
AutoCAD
TAFE QueenslandNov, 2004- May, 2026
Experience
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The Lookout Way
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Brisbane, Queensland, Australia
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B2B Marketing Campaigns Manager
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Feb 2022 - Present
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Brisbane, Queensland, Australia
The Lookout Way is the only digital care management platform built by care, for care. This highly innovative software solution empowers care providers and their teams to become world-class operators so that aging Australians, and those who require disability care, can live better lives in the homes and communities they love. Lookout was developed alongside the operation and growth of care provider 'Five Good Friends'. Through first-hand experience as an operator, the platform was deliberately designed to make it as easy as possible for care providers and their teams to provide the utmost care for clients. With a net promoter score over 60, and thousands of happy users Australia-wide, it's easy to see why Lookout is fast becoming Australia's most used and trusted digital care management platform.
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Cherry Recommends
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Brisbane, Queensland, Australia
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Product and Growth Marketing
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Sep 2021 - Feb 2022
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Brisbane, Queensland, Australia
A former startup, Cherry Recommends was an AI product and promotion recommender platform, built to naturally recommends the best products and promotions to boost paying subscribers, increase average order size and improve subscriber retention. During my time at Cherry Recommends, I helped the founders implement a company rebrand, build the phase 1 company website, setup SEO and key messaging, develop the company's first case study, performed competitor and market intelligence research, setup conversational and behavioral triggers for PLG plans, and I also set up experimental Google advertising marketing campaigns. Being a niche solution with a unique target market, it could not achieve product-lead growth adoption desired.
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simPRO Software
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Brisbane, Queensland, Australia
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Field Marketing Specialist - Events & Campaigns
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Feb 2021 - Aug 2021
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Brisbane, Queensland, Australia
At simPRO, I was in charge of marketing campaigns, events, association sponsorships and industry advertising efforts throughout Australia to connect the company to its key verticals; Electrical, HVAC&R, Plumbing, Security and Fire. Working with key industry associations (over 9 in total) and a team of 12 BDMs, 3 Partner Managers and 2 IoT specialists nationally, I helped source and secure opportunities that connected simPRO to it's target market. I also helped plan and implement multi-channel high-touch marketing campaigns, sourced and secured new association sponsorships, and administered Australia's marketing budget.
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SkyNet Aviation
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Brisbane, Queensland, Australia
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Product Marketing
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Jul 2020 - Jan 2021
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Brisbane, Queensland, Australia
At SkyNet Aviation, which is a division of SkyNet Satellite Communications, I created and distributed marketing communications that showcased the company's suite of technological innovations to the Aviation industry and other relevant sectors. The role included; market research, sales system design, social media management, press release distribution, marketing collateral coordination, liaising with suppliers, target market research, and introducing prospects to the company's innovations. Working with the founder and engineering team, I would help cut through the complexities of the company's cutting edge product suite, and years of R&D, to help potential customers understand the innovations and high-quality solutions available to them.In this role, I developed and implemented a go-to-market strategy for a new technological innovation for the company, SkyNet REACH LASAW.
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Privium Group
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Brisbane, Queensland, Australia
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Brand Manager
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Dec 2019 - Jun 2020
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Brisbane, Queensland, Australia
As Assistant Brand Manager of Privium Group, it was my job to manage branding and marketing initiatives for various brands for the company - however, my Primary focus was Privium Homes, Privium Group and Impact Homes. Main responsibilities of the role included supporting the Marketing and Communications manager for Privium and the National Sales Manager for Privium homes. Duties of the role included Award submissions, supporting the company's display homes (which included events, marketing material, sales support and providing resources to land agents), developing facebook advertising campaigns to bring in leads (especially during COVID), website updates, supporting other areas of the business, preparing EDMs, mapping out marketing automation through pipedrive and active campaign, exploring marketing opportunities, coordinating construction signage which met regulatory requirements, responding to reviews, managing all the company's google listings, comments and feedback on social media, and writing and coordinating social media posts to Facebook, Instagram, Pinterest, LinkedIn, and Google Listing and distributing via Hootsuite. Copywriting was a large part of my role, and I helped coordinate various internal and external communications for the company. Being a large company with many departments, it was important for me to build relationships and an understanding of various roles to help support them through marketing initiatives.During my time with Privium, I completed 16 Award Submissions, supported 9 display homes, helped bring in over 1000 leads for Privium Homes during COVID, developed a consistent and regular social media schedule for Privium Homes, and developed procedures to appropriately address reviews and comments on social media and other platforms.
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Abundance Global
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Paddington Queensland
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Marketing Manager
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Mar 2018 - Nov 2019
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Paddington Queensland
As Marketing Manger of Abundance Global, I was in charge of the company's general marketing initiatives, as well as the event management and event marketing of the company's two-day immersive business retreats. I was also responsible for; the design and implementation of a company rebrand, the strategy and management of 17+ social media channels, two company website builds, company awards applications, and boosting the profile of the company founder. Since working with Abundance Global, I have helped grow event attendance by over 30%. I also spearheaded and implemented a stunning company rebrand which reflected the true ideals of the company and founder. In addition to this, I helped develop a video marketing strategy for the company which showcases the skills and expertise of the coaching team. Abundance Global provides outstanding entrepreneurial education and mentorship to Small and Medium size business owners. Abundance Global was founded by David Dugan, who is an award winning business leader, best selling author, and keynote speaker. Find out more at www.abundance.global
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Lorna Jane Inc, USA
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Greater Los Angeles Area
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Active Marketing and Sales for Lorna Jane Inc, USA
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Mar 2013 - Mar 2017
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Greater Los Angeles Area
During my time with Lorna Jane (LJ), I was involved in various roles and projects.Throughout 2015 I was the active-marketing district manager for LA Coast area. In this role, I oversaw the active marketing efforts of LJ's stores in Malibu, Beverly Hills, Century City, Marina Del Rey, Santa Monica, Manhattan Beach and Santa Barbara and Las Vegas. This role included overseeing, and helping line-up, all the trunk shows and in-store events in the district, managing all store's on their marketing efforts to promote the brand within their local community, holding the store's accountable in building the Lorna Jane USA email database and providing mentorship and guidance on strategies to build foot traffic. The role also included working-at, and coordination-of, Lorna Jane's presence at various expos and marathon's including; the Fit Expo in Silicon Valley, IDEA expo in Anaheim and LA, Mountain 2 Beach in Ventura, the Women's Expo in Anaheim, the Disneyland Half Marathon in Disneyland OC, and the San Luis Obispo Marathon in SLO. In 2014, I also helped actively market 3 new LJ stores into the community prior to opening. Two in Las Vegas and one in Palm Desert/Palm Springs. This involved establishing all the community relationships prior to the store opening, lining up and hosting trunk shows prior to the store's opening, and training the store teams on LJ's active marketing expectations, strategies and methods. In 2013, 2014, 2016, 2017 I also helped manage and actively market two stores, one in Manhattan Beach LA and Huntington Beach OC. My active marketing efforts included visiting local studios, establishing cross promotions/partnerships and booking trunk show events. These stores were unique in that they contained in-store workout studios and it was my job to organize instructors, create instructor procedures and contracts, and run the studio and all community events within the studio.
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MCI Group
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Brisbane
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Sponsorship Development Executive
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May 2010 - Jan 2013
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Brisbane
In this role, I established the sponsorship zone for the group’s Australian operations, which included developing manuals for MCI’s sponsorship generation process, and training other sponsorship professionals nationally and internationally. I secured millions in sponsorship dollars for a range of industry conferences and congresses, and also secured media and in-kind sponsorship arrangements and partnerships. Under MCI Group (formerly Event Planner Australia), events worked on included:Perinatal Society CongressWorld Psychiatric Association CongressInternational Archives CongressChildrens Oncology Group ASMProject Management Institute Annual ConferenceGlobal Reporting Initiative Annual Conference Road Safety Conference Our Sporting Future Forum Geospatial Solutions ConfInternational Grassland CongressInternational College of Surgeons CongressPR Directions and the World PR ForumUrology in General Practice SymposumAsia Pacific Cities Summit World Environmental Education CongressInternational Maritime Pilots CongressAsian Pacific Hepato, Pancreato and Biliary Association CongressWorld Avocado CongressAustralian Microscopy and Microanalyses ConferenceAustralian Family Law ConferenceEnglish Australia ConferenceInternational Society for Compound ChemistryIn late 2012 I also took on-board the additional role of procurement coordinator for Australia, and using procedures developed by HQ in Switzerland, I lined up advantageous partnership contracts with all key event suppliers.
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Events & the City
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Brisbane
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Founder
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Jan 2008 - Apr 2010
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Brisbane
From 2008 to 2010, I was the owner and founder of Events & the City, in which I produced and marketed consumer exhibitions tailored to the fashion, beauty and wine industries and produced events on behalf of clients.Under Events and the City, events managed included: Apex Australia Teenage Fashion Awards Final - Sydney - October 2009Girls Night Out - Brisbane - September 2009Girls Night Out - Gold Coast - June 2009Girls Night Out - Brisbane September 2008Each Girls Night Out event generated over 1,000 delegates, 60+ exhibitors and a range of in-kind sponsors and media partners. The Apex Australia Teenage Fashion Awards (AATFA) Final is the final event that draws together the state winners of the state wide AATFA events, and is televised on ABC.
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Education
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2001 - 2005The University of Queensland
Bachelor of Engineering, Environmental Engineering -
Product Marketing Alliance
Product Marketing Certified -
2011 - 2011
Harvard Business School Executive Education
Certificate, Negotiation, Decision Making, Writing Skills, Persuading Others, Global Collaboration -
2019 - 2020
Skills Recognition International
Advanced Diploma of Marketing and Communications -
2019 - 2020
Brisbane Business and hospitality training
Diploma, Event Management -
2008 - 2008
Careers Australia
Certificate IV in Business, Business [Small Business Management] BSB40401
Suggested Services
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Industry Focus. “Hospitals and Health Care”
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