Experience

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  Cakes Across America

  • Advertising Services
  • 1 - 100 Employee

  • Director of Marketing and Operations

    • Jan 1996 - Present

    Create, invent, develop and implement the business strategies for Cakes Across America, a national cake delivery network, as well as its subsidiaries, Wedding Cakes Across America and FindaBaker.com. Responsibilities include creating and maintaining the company's mission statement, business plan, financial projections, brand, marketing strategy, product development, staff training, policies, online presence and e-commerce strategy, partnerships, and all aspects of business planning.Discover and develop new sales and marketing opportunities. Develop and manage partnerships and supply channels. Determine program strategy, create projections and proposals, negotiate contracts, develop co-branded marketing efforts, track and measure performance, manage training and resolve issues.Manage all electronic commerce technology and marketing including web site development, search engine optimization, email marketing and email service providers, social media marketing, blogs, paid search marketing, affiliate program management, shopping cart, technical integration, and technical contract negotiations.Manage creative design and/or create all marketing materials including creative copy writing, layout and graphic design, and sourcing artwork. Software: Photoshop Elements, Dreamweaver, CorelDraw, Microsoft Publisher and PowerPointPlan and coordinate company participation in trade shows, meetings and events including creation of sales presentations, educational presentations, promotional materials and event promotion. Active participation in trade shows and presentations. Direct corporate operations including general management, accounting, purchasing, automation of order processing, e-commerce, customer relationship management, email marketing; taxes, licenses, trademark and legal issuesInstrumental in securing private investor funding.

  • Director of Marketing

    • Apr 1994 - Present

    The world celebrates with cakes! My goal is to take this time honored tradition and apply it to our highly mobile, expansive nation. Cakes Across America gives people and companies a new method of communication, direct marketing and relationship building. Whether you are just around the corner or across the globe, you will enjoy the emotional impact of cake deliveries anywhere or everywhere all on the same day – with the Cakes Across America Bakery Network.

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  Studer Group

  • Coach Coordinator/Partner Relations Coordinator

    • Feb 2005 - Aug 2005

    Provided service to partners and prospects for a health care quality consulting group.Coordinated planning for all events, presentations and all aspects of travel for three key individuals: a national speaker, the business development manager and a health care leadership coach. Maintained expert level knowledge of systems and resources.Contributed to reports, tracking and data management.

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  Studer Group

  • Partner Relations Coordinator

    • 2004 - 2005

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  SellWise

  • Operations and Accounting Manager

    • Jan 1998 - Jan 2001

    performed marketing and accounting for company owner's other division, SellWise, Inc., a government subcontractor specializing in electronic component sales and

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  Blue Cross Blue Shield of Arizona

  • Relations Representative/ Provider Network Manager

    • Jan 1994 - Jan 1996

    Recruited new physicians and medical facilities into the provider network including cold calls, presentations, contract negotiations, and training.Trained medical and hospital office staff on health care insurance benefits, coverage and billing requirements for various insured groups.Built superior ongoing relationships with area providers.Resolved claims issues resulting in a high customer satisfaction and retention of network providers.Coordinated training seminars, events and on-site training.

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  Consultec, Inc

  • Provider Relations Field Representative

    • Jan 1993 - Jan 1994

    , the fiscal agent for Florida Medicaid, in all provider relations activities for the Jacksonville-Daytona district.Presented and sold electronic billing software to health care providers increasing the number of electronically submitted claims. Installed software and provided outside training and technical support to medical billing staff.Responsible for customer training, provider relations, and claims resolution.Coordinated Medicaid training seminars, on-site training, trade shows, and other events.

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  State of Florida

  • Claims Resolution Analyst

    • Jan 1988 - Jan 1993

    Analyzed claims for policy compliance and accuracy and coordinated payment to providers.Earned the Distinguished Special Service Award for sustained superior service to the district office.Designed and presented a training program on claims resolution guidelines for the annual training seminar.Served as a facilitator for the Kaset, Inc. Achieving Extraordinary Customer Relations training program.Qualified as a contract manager for contract negotiations.Previously served as a Public Assistance Specialist with the Department of Health and Rehabilitative Services managing a caseload of 150 to 300 families, ensuring accurate disbursement of public funds.