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Credentials

  • Diploma Event Management
    University of Cape Town

Experience

  • Exaktitude
    • Cape Town and JHB
    • Managing Director
      • Apr 2013 - Present
      • Cape Town and JHB

  • Launch Factory Experiential
    • Johannesburg Area, South Africa
    • Head Producer Experiential
      • Jan 2013 - Apr 2013
      • Johannesburg Area, South Africa

      4 month contract 49M activations through the regions MINI The MINI Dealer Awards 2013Transnet - Pitch Ford - PitchLaunch Factory Experiential is a brand experience agency that bonds brands and people through the creation of peak human experiences. Launch Factory Experiential ignites happiness in people in a branded environment; entertainment; or engagement; to foster closer relationships between customers and brands. Headquartered in Sandton, South Africa, Launch Factory Experiential also has offices in Cape Town and Durban, doing work throughout Africa. Launch Factory Experiential platforms are all based on understanding human cognitive behaviour and creating peak states of experiences and happiness so that brands can interact, share and bond with people in the right environments. The company's content division produces reality television formats for leading brands throughout Africa. With a strong understanding of brands and target markets, Launch Factory Experiential imagines, invents, creates, inspires, owns, and delivers experiences that create deep memories and meaning by generating human happiness.

  • Don't Look Down
    • Johannesburg Area, South Africa
    • Senior Line Producer
      • Jan 2009 - Dec 2012
      • Johannesburg Area, South Africa

      As a senior member of the Don’t Look Down team I was involved in the day to day production of multiple prime time television episodes per week for Channel O, Vuzu, M-Net and Mzansi Magic. To achieve this I managed the budget process, and the human and technical resource planning and delivery of the various shows. For the period that I was with DLD, I also line produced several unusually large undertakings which included two stadium music events for Vodacom and multiple Channel O Music Video Awards in three different venues, the most recent of which included a very challenging public event in Soweto.

Education

  • University of Cape Town
    Event Management, Event Managment

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