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Kim Gonano is a seasoned sales and marketing professional with 2+ years of experience as Regional Sales Manager at Kate Farms, and prior experience as National Sales and Marketing Manager at SimplyLily and Mead Johnson Nutrition. She holds a Bachelor of Business Administration (BBA) from the University of Georgia - Terry College of Business.

Experience

  • Kate Farms
    • Atlanta, Georgia, United States
    • Regional Sales Manager, Hospital
      • Sep 2021 - Present
      • Atlanta, Georgia, United States

    • Philippines
    • Consumer Goods
    • 700 & Above Employee
    • Executive Territory Business Manager
      • Jan 2020 - Sep 2021

    • Senior Territory Business Manager
      • Jan 2014 - Dec 2020

    • National Sales and Marketing Manager
      • Feb 2012 - Jun 2014

      * Responsible for establishing U.S. national sales and marketing strategies for the 1M+ LilyPadz product portfolio, with emphasis on national retail chains and online retailers with e-commerce platforms.* Created social media campaigns targeted at expectant mothers, new moms and influencers, including designing Facebook promotional programs, banner ads and all content.* Initiated and negotiated a contract with all Babies R Us stores and Babiesrus.com, resulting in the largest single order in company history. * Generated a 21% increase in national account business YOY in 2012. * Developed key sales targets for a 2013 new product introduction, producing 15+ new accounts within the first month of launch.

    • National Sales and Marketing Manager
      • Mar 2009 - Feb 2012

      * Appointed to spearhead the national sales and marketing development of a new medical division. * Secured product placement within 8 nationally recognized, prestigious plastic surgery practices, replacing Smith & Nephew’s market-leading competitive product.* Increased online sales by 65% YOY in 2011.* Presented at national physician conferences including ASPS, ASAPS, ACOG, and ASBS.* Secured the endorsement of Scarline RX by a leading plastic surgery physician in Beverly Hills, CA and consultant on “The Biggest Loser.”

    • Southeast Sales Manager
      • Jan 2002 - Mar 2009

      Baby, skin care, and maternity products - Brands: LilyPadz, Belli Cosmetics, Belabumbum, Majama’s, Melinda G., Leonisa, Chiarakruza, and Rebel Maternity.* Responsible for sales of multiple brands in 8 southeastern states to baby, maternity, and toy stores, hospitals and online retailers.* Attended all of the major markets at the Atlanta Apparel Mart to show lines to 80+ stores.* Increased revenue growth over prior years with top 3 lines at 200%(2006), 26%(2007) and 38%(2008).* Grew customer base over 4 times from 57 accounts in 2003 to 260 in 2008. * Chosen by LilyPadz management as the preferred national representative for a new consumer/medical division of products.

    • General Sales Manager
      • Jun 1995 - Apr 2003

      * Managed and trained a sales division for a plastics manufacturing company. * Worked closely with president on implementing company wide programs to cut costs and generate revenue. * Exceeded company goals by increasing sales revenue $1.2M.

    • Sales Specialist/Critical Care
      • Oct 1991 - Jun 1995

      * Maximized sales and marketed vascular compression and anesthesia lines to surgeons in GA.* Nationally recognized by the president at Global Sales Meeting for defending business against competitive threats and solidifying business in key hospitals. • Ranked consistently in the top 20 percent of all nationwide representatives for new product sales.

    • Sales Manager
      • Jan 1988 - Oct 1991

      Senior Account Manager* Promoted to Birmingham, AL with sales responsibility for all major accounts, including 2 of the top 10 accounts in the SE region.* Introduced and expanded new style placements by 82%. Key Account Manager• Promoted to New Orleans, LA with responsibility for sales and marketing in LA and FL, including one of the top 5 accounts in the region.* Increased territory sales volume by 13% in the first year.Territory Sales Representative• Promoted to Orlando, FL with responsibility for 48 retail accounts.• Achieved national recognition in the president’s newsletter for increasing shipments 59%. • Ranked 4th nationally (out of 80 representatives) in achieving sales quota.Associate Sales Representative• Responsible for working with the regional sales manager to increase revenue in the Macy’s account, one of the top 3 accounts in the U.S.

Education

  • University of Georgia - Terry College of Business
    Bachelor of Business Administration (BBA), Marketing

Suggested Services

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Industry Focus. “Food and Beverages”

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