Experience

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  RSA Security

  • United States
  • Computer and Network Security
  • 700 & Above Employee

  • Business Systems Analyst

    • Sep 2015 - Present

    Collaborate cross-functionally with Sales and Marketing identifying business needs. Gather and document requirements for Salesforce enhancements. Assist IT in enhancement implementation and testing. Implementation experience includes creating fields, adding picklist values, modifying page layouts, creating email alerts, updating field access, creating workflow rules.Support and serve as expert for 900+ Sales users worldwide on the use of Salesforce including user setup/deactivation, bulk data updates, report & dashboard assistance, training and troubleshooting.Troubleshooting user issues involves validation rules, workflow rules, profile limitations, report folder access, role hierarchy setup, etc.Set up and maintain role hierarchy.Work closely with IT in resolving technical issues and test fixes.Work closely with Marketing on Marketing system integration issues.Serve as administrator for SalesLoft.Provided guidance and technical expertise as key member of cross-functional team implementing a global process for SDR daily activities using Salesforce and SalesLoft.Create and maintain pages, upload content for Salesforce Community used by Sales.Mentor team members in providing Salesforce support.Merged duplicate accounts using DemandTools.

  • Marketing Operations Analyst

    • Aug 2010 - Sep 2015

    Supported 200+ Marketing and Sales users worldwide on the use of Salesforce including user setup/deactivation, data updates, report & dashboard assistance, training and lead management responsibilities.Ensured lead and campaign data integrity.Maintained lead assignment routing using MS Access.Oversaw workload and goal attainment of 2 off-shore resources in India responsible for processing and loading of daily leads into Salesforce, assigning D&B DUNS data to accounts, addressing data quality issues, running of Sales Rep SLA report and other projects.Identified needs, tested and assisted in the implementation of Marketing’s Salesforce enhancements.Worked closely with an external EMC team on Aprimo Marketing system integration issues and enhancement testing.Participated in cross-functional efforts to integrate Salesforce system data when other companies were purchased. Handled the loading of lead, campaign and account data.

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  Capital One

  • Creative Traffic Manager (Contractor)

    • Oct 2007 - Mar 2008

    Managed direct mail campaigns that yielded a 2.5% response rate, coordinated projects with vendors and internal contacts. Researched and subscribed to 25 top industry publications in five market segments to aid managerial industry expertise. Provided a larger selection of sales prospects by proposing a new source of leads and identifying potential trade shows for exhibition.

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  Blue Raven Technology (Formerly Pre-Owned Electronics)

  • Product Support Contractor

    • 2007 - 2007

    Allowed for faster order fulfillment by determining parts needed for large customer accounts. Maximized profits and won business by assessing market availability and pricing parts.

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  Blue Raven Technology (Formerly Pre-Owned Electronics)

  • Product Specialist

    • 1999 - 2006

    Managed the product inventory mix and stock levels based on profitability and demand as well as established pricing and sourced parts to maximize profits. Facilitated sales by acting as an inventory and pricing authority for 15 Sales Representatives. Saved the company $5,000-$6,000 per month by researching and implementing a new means of sourcing a key component. Minimized costs by researching and reconciling OEM parts and specifications compared with company needs. Conducted market research and analysis for 11 possible new product line offerings and proposed recommendations for business planning.

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  Pre-Owned Electronics

  • Computer Hardware Manufacturing
  • 1 - 100 Employee

  • Marketing Communications Specialist

    • 1997 - 1999

    Managed advertising production to ensure timely publication. An average of $115,000 per month was generated from advertisements and the web site. Led production and distribution of marketing collateral for an array of 45 marketing campaigns per year to gain new business from current customers and win new business. Collaborated with a graphics designer to develop company’s web site which attracted 100,000 visitors and one million hits within the first 12 months. Developed sales support materials for advertisements and web site specials.

  • Sales Operations Expeditor

    • 1994 - 1997

    Managed the timely filling of urgent orders through coordination with various departments. Resolved problem orders. Trained Sales staff on proper operational procedures. Coordinated the processing of claims due to lost and damaged shipments.

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  Hampshire Chemical Corporation

  • Marketing Intern

    • 1993 - 1993

    Compiled monthly/quarterly reports on sales data. Organized the distribution of product samples to potential customers. Performed market research analysis for emerging product line. Proposed various pricing strategies based on their profitability.