Experience

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  We Are Reach

  • Account Manager

    • Nov 2021 - Present

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  EPAM Systems

  • London, England, United Kingdom

  • Content Strategist

    • Jan 2021 - Nov 2021
    • London, England, United Kingdom

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  Columbia University in the City of New York

  • Digital Content Strategist

    • Aug 2019 - Jan 2021

    Expanding and optimizing the digital output of Columbia University's central communications across a number of channels.Serving as an in-house consultant to assist digital marketing efforts at schools and institutions throughout the Columbia Community, including The Pulitzer Prizes, Obama Foundation Scholars, and the Knight First Amendment Institute.Increasing email marketing frequency while heightening engagement rates with the institution's internal and external audiences; CTRs of 8-10%; CTORs of 20%; ORs 20-30%.YouTube programming strategy leading to a 400% increase in the average views per video.

• 

  MGM

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Editorial Director

    • Sep 2017 - May 2019

    Content and creative lead across multiple MGM IPs and networks including: Stargate, Vikings, and Comet TV.• Content Strategy: Creation of editorial voice and execution of campaigns for consistent audience engagement.o Worked with the President, EVP, and External Agencies to devise a content strategy that merged audience needs with the Studio’s business goals, putting together detailed creative briefs and editorial calendars for execution.o Positioned content as central element of user funnel in the Studio’s DTC franchise efforts; collaborated with internal and external distribution partners to maximise reach across on- and off-platform channels.o Led and implemented story management across multiple licensed media outlets and productions including: Stargate Origins (TV/film), Stargate Command (Community & Streaming Platform), Stargate comics and novels.o Delivered an 87% increase in library viewership, 1.4 million unique engagements with interactive platform tools (quizzes and debates), and an average email open rate of 43.8%.• Content ideation and creation: Written editorial, interactives (quizzes, polls), podcasts and video.o Developed, produced, and published new streams of content to increase value proposition for paid areas of studio’s D2C platforms, including StargateCommand.co.o Served as the on-camera host for talent-focused interviews and on-location behind-the-scenes series.o Built editorial calendars for themed content sprints, keeping content offerings feeling ‘fresh’.• BTS Production: Planned, produced and executed expansive on-location shoots for Vikings and Stargate IPs.o Liaised with production coordinators to book time and access to talent for interviews and experiential segments.o Wrote detailed creative briefs for BTS shoots and presented to studio Presidents and EVPs for approval.o Managed post-production and distribution processes, sourcing edit crew, colorists, and clearing with Legal teams.

  • Consultant Editorial Director

    • Sep 2016 - Aug 2017

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  Outer Places

  • New York City

  • Editorial Director

    • Sep 2013 - Aug 2016
    • New York City

    • Managed the launch of a brand-new pop culture and science platform from conception to audience maturation.• Leveraged range of social media platforms to build audience from zero to more than one million MUVs. • Served as creative lead for all content creation (written, video, infographics, events) on- and off- platform. • Sourced and managed in-house and freelance creative and development teams, handling 50+ content pitches per week as well as a continuous series of platform design and optimisation sprints.• Created strategic partnerships with key media organisations, enabling acceleration of audience growth. • Deepened engagement with the organisation’s content ethos by developing and hosting on-brand panels at major pop culture events, partnering with talent from NASA, SyFy, and LucasFilm.• Coordinated the design and build of a new responsive web platform and SEO campaign to ensure content stickiness.

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  Domestic & General

  • United Kingdom
  • Financial Services
  • 700 & Above Employee

  • Account Handler

    • Feb 2010 - Aug 2011

    - Played a key role in a demanding B2B and B2C Account Management set-up for one of the UK’s leading warranty providers. - Supported Sales Directors on B2B pitches to Senior Service and Marketing contacts at Global Consumer Electronics Organizations- Built a number of reporting functions to provide feedback to internal and external stakeholders on account KPIs- Utilized a range of data sources including GFK sales figures and the group’s customer database, to forecast account performance - Produced detailed creative briefs enabling the Copy and Artwork teams to generate artwork for public and internal consumption

  • Campaign Assistant

    • Jan 2009 - Feb 2010

    - Built and implemented direct marketing campaigns using various campaign management programs including Camelot and AS400- Carried out propensity modelling and profiling programs to improve the performance of Direct Mailing campaigns- Took a leading role on data investigations, running queries and manipulating large tables of data to seek resolutions on data issues- Liaised with Account Management teams to plan campaign schedules and priorities for the organization’s whole client base

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  Kingston University

  • Kingston upon Thames, United Kingdom

  • JobShop and Placements Coordinator

    • Sep 2008 - Jan 2009
    • Kingston upon Thames, United Kingdom

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  BUNAC

  • London, United Kingdom

  • National Marketing Coordinator

    • Jun 2007 - Sep 2008
    • London, United Kingdom