Experience

• 

  King Abdullah Port

  • Jeddah, Makkah, Saudi Arabia

  • Head of Marketing Department (CMO Equivalent)

    • Jul 2013 - Jul 2023
    • Jeddah, Makkah, Saudi Arabia

    As Head of the Marketing Department, I was at the helm of the affairs for leading end-to-end operations of the marketing department, including brand-building activities, events, digital communication, media relations, and partnership management. I led a team of skilfully diversified high-calibre reports in the Marketing department, along with managing major strategic partnerships relationships that led to increased services provided and cargo flow. I was instrumental in managing integrated projects like landscaping with the facilities management team and implementation of the port community system and smart gate system with IT & operations department.Notable Accomplishments★ Orchestrated seamless execution of the King Abdullah Port Official Inauguration project's official inauguration, graced by the presence of the Crown Prince with international, regional and local media presence and coverage.★ Served as the company spokesperson in various forums and media outlets, including two consecutive discussion panels and one opening statement at various Bulk Events led to an increase in exports of bulk from the port by 9%.★Planned, managed, and executed multimillion-dollar budgets while leading partnership engagement between 2013 and 2023 that led to a cost saving of $ 2.7M and generated an X3 exposure.★ Drove management of a worldwide brand identity program across various sectors through market segmentation and gap analysis that increased various cargo throughputs and placed the port on the world map connectivity of the top 2 shipping liners globally.★ Led formulation and implementation of comprehensive marketing strategies and brand experience enhancements that led to a direct increase in cargo that has reached 6.67%.

• 

  Memac Ogilvy

  • Regional Account Director | Account Director

    • Mar 2003 - Jun 2013

    In these consecutive roles, I was responsible for designing comprehensive 360-degree campaigns for a variety of brands such as IBM, Sunbulah Frozen Food, Bupa Arabia, Ewaan Property Development, Saudi National Bank, and Indomie spanning FMCG, property development, banking, and healthcare insurance sectors.Notable Accomplishments★ Drove portfolio growth of over 120% in 18 months by providing strategic counsel to brand owners across all facets of the business. ★ Directed activities of the brand portfolio worth $8M+ per annum, including budgeting, change management, revenue and cost. ★ Achieved customer retention and growth by formulating and executing marketing communication strategies that led to significant growth in the portfolio after winning seven new business pitches out of 9, totaling $4M.★ Expanded 360 degrees marketing communication offering by ensuring more integrated PR, activation, digital and brand identity services within the top 3 brands in the portfolio.

• 

  Euro RSCG

  • Regional Account Director

    • Jun 2008 - Aug 2009

    One of my major responsibilities at the Euro RSCG was to develop and execute customer-focused marketing strategies to enhance customer acquisition and retention while contributing to brand research, repositioning, and launch initiatives.Notable Accomplishments★ Built long-term partnerships with blue-chip clients and secured additional business opportunities by fostering strong client relationships and understanding evolving client needs.★ Expanded service offerings into Riyadh and Bahrain aimed at driving significant revenue growth and market penetration.

• 

  Al Madina Press Group

  • Marketing Specialist

    • 2003 - 2005

• 

  Fiber Link Networks

  • Beirut, Beirut Governorate, Lebanon

  • Corporate Sales Consultant

    • 2000 - 2002
    • Beirut, Beirut Governorate, Lebanon