Experience

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  Bertec

  • United States
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • Vice President Sales

    • Aug 2017 - Present

    Responsibilities:• Commercialization strategy for new product release as well as new markets • Sales Strategies for clinical, research, and performance markets• New product development and launch strategy• Building current partnerships and developing new distribution partnerships• Training all partners in the clinical, research and performance market• Oversight of World Distribution network for clinical, research, and performance market as well as direct sales team in North America• Distribution network consists of 76 distributors directly and an additional 100 distributors managed through distributor’s regional sales managers.• Work with Marketing and CEO to development new Branding for website and brochures• Oversight of Marketing to launch presence on social media. • Worked with Educational team to develop educational material for end users as well as sales team and distribution partners.• Develop contracts and agreements with distributors and customers.• Develop strategy to survey customer base and prospects to share findings with product team to assist in product roadmap.• P&L responsibility for sales• P&L responsibility for marketing including campaigns such as google, twitter, you tube using statistical analysis.• Sales Force CRM expert and platform management including training and report buildingAccomplishments:• New Brochures released 2018• New Website developed and launched 2019• New products developed and released 2019, 2020, 2022, 2023 for clinical, research, and performance markets• Oversight for building out YouTube channel focused on educational materials for our end customer and distributors • Restructured the clinical sales organization by negotiating and implementing an agreement with a large distribution organization for the US and international market• Hired first Director of Sales Internationally

  • VP of Marketing

    • Jan 2018 - Jun 2023

    Worked with the Product team and Marketing to develop new products, plan product launches, manage website development and content, oversee social media content and approve development of marketing materials such as brochures and images needed for marketing.

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  Natus Medical Incorporated

  • Charlotte, North Carolina Area

  • Director of US Sales

    • Jan 2009 - Jul 2017
    • Charlotte, North Carolina Area

    Responsibilities:• Hiring, training, and evaluating sales team for domestic market• Reporting sales numbers by using Oracle based system• Development of new products and support material with Marketing Manager• Pricing and launch strategy of new products• Implement tradeshow development plan • Justification for new sales team and clinical team hiresAchievements:• New product launch 2014• Restructures sales organization to meet market need• Grew static system portfolio consistently • Hired and developed a sales representative to promotion to sales manager

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  GE Healthcare and Distributor

  • NC, SC, GA, Eastern TN, VA

  • Sales Representative

    • Mar 2003 - Dec 2008
    • NC, SC, GA, Eastern TN, VA

    Responsibilities:• Managing a large sales territory to achieve quota.• Worked with Distributor of GE and GE Healthcare sales team.• Product Mix include OEC, Digital Xray Solutions, and Ultrasound • Demo and training for customers during and after the sales process• Clinical Support for customers and other members of the sales teamAchievements:• Sales Representative of the quarter multiple quarters• Sales Representative of the year• Clinicals Sales Specialist of the year• Development of New product offerings

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  Hospital Market and Travel Organization

  • Southeast

  • Radiological Technologist

    • Sep 1993 - Feb 2003
    • Southeast

    Responsibilities:• Providing and Supervising imaging healthcare services in large and small hospital settings including inpatient and outpatient.• Directly involved in implementation of new EMR system and training of employees• Management for 35 employees from all levels of the organization• Following the quality policies of the organization and providing the highest patient care experience while achieving the goals of the organization• Performed Diagnostic X-rays, Mobile X-rays, Fluoroscopic Procedures, CT Scans, and Nuclear Medicine Studies Achievements:• Clinical ladder top achievement within the organization• Supervising Level one trauma Center Radiology Department in less than 3 years after graduating from the Radiological Program