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Kevin Snelgrove is a seasoned hospitality professional with extensive experience in sales, business development, and leadership. He has held various roles, including Regional Director of Sales, Director of Business Development, and Sales Consultant, and has worked with prominent companies like Hyatt Hotels Corporation and FleetCor Technologies, Inc. Kevin has a strong track record of driving revenue growth, building and leading high-performing sales teams, and developing strategic sales plans.

Experience

  • CLC Lodging
    • Atlanta, Georgia, United States
    • National Sales Consultant
      • Oct 2023 - Present
      • Atlanta, Georgia, United States

      We work with Companies like yours, to increase their profits by lowering their hotel costs for their travelers.CLC Lodging, a wholly owned subsidiary of FleetCor Technologies, Inc. (NYSE: FLT), is the nation's leading provider of workforce lodging rates, delivering workforce travel savings and solutions for thousands of companies throughout North America.For over 40 years, CLC has built a network of thousands of hotels nationwide and state-of-the-art data management and payment processing systems to manage client billings and reports. These advantages provide clients with significant savings and increased visibility into lodging costs and ease of back office administration.

  • Hospitality v-Marketing™
    • Greater Atlanta Area
    • Director Of Business Development
      • Apr 2017 - Jun 2023
      • Greater Atlanta Area

       Report to ownership. Primary revenue generator via securing hotel/resort digital content contracts continental US. 3 mos to multi-year sales cycles. Grew annualized revenues over 100% within 2 years of hire. Sales solutions expert to C Suite level execs, hospitality management, property level and eCommerce teams. Manage CRM database of 1000+ clients, cold calls, referrals, market research. Constructed key operations protocols to ensure client satisfaction throughout lengthy production process.

  • Hotel Equities
    • Greater Atlanta Area
    • Regional Director Of Sales
      • Jul 2015 - Nov 2015
      • Greater Atlanta Area

       Report to VP Sales. Manage 18 property region, $50+ MIL annual sales.  Recruiting, training, leadership of property level sales team. Strategic develop/maintain sales & marketing plan for assigned territory. Instituted consultative sales approach.

  • Brutger Equities
    • St Cloud MN
    • Regional Director of Sales, Hospitality Division
      • Apr 2012 - Jun 2015
      • St Cloud MN

       Report to VP Operations. Manage 11 property portfolio, $30+ MIL annual sales. Procured largest individual contract in company history: $2.25 Mil  2014 YTD growth 7.1% vs. 2013.  8 of 11 hotels exceeded 2013 top line revenue budget. Training & development of property level mgt. team. Identify sales opportunities through direct prospecting, lead follow up, networking and partner relationships. Manage sales process through qualification, needs analysis, product demonstration, negotiation and close. Extensive travel required to all property locations.

    • Task Force Sales
      • Nov 2012 - Mar 2013
      • Atlanta GA

      Sales Consultant for Distressed Assets

    • Regional Director of Sales
      • Apr 2004 - Nov 2012
      • Atlanta GA

       Report to VP Sales. Stewarded 39 hotel region ($120 MIL in revenues). Grew region’s market penetration 12% in 2010.  2/3 of portfolio produced growth vs. designated competition. On boarding of franchise property GM/DOS/MGT CO REP, and OWNERSHIP. Guided properties through effective collaboration with vast Hyatt sales network including Worldwide Sales, Marketing, Ecommerce, and Revenue Mgt. Turn-around specialist for distressed assets. Directed / mentored property sales/ops teams toward achieving revenue goals. Provided on-property sales talent assessment to ownership. Created benchmarking system to measures hotels’ engagement in Hyatt sales/mktg. Instituted as a standard for all Hyatt franchise properties. Developed, designed, implemented core sales training as foundation of sales organization & culture.  Emerging market specialist during 5 yr launch of Hyatt Place / Hyatt House. Sample productivity (17 hotels) 1 Calendar Year: 87,000 rm nt opportunities, $8.5 mil revenue potential.  Collaborated with property team to penetrate / saturate key accounts. Defined / enhanced the sales culture and approach for new concept, Hyatt Place. Designed / executed high impact PowerPoint sales presentation to aid in Hyatt Place/Hyatt House promotion.

    • Corporate Sales Manager
      • Oct 2003 - Jan 2004
      • Atlanta Ga

       Realized 1.2 million in sales in 2004 for a 200 Room, 20,000 Sq. Ft. upscale conference center hotel. Successfully re-negotiated our #1 account worth $700,000 in room revenue. Account had been compromised and in serious jeopardy. Document daily sales activities in sales force automation tool, prepare reports, manage pipeline. Achieved 100% of annual booking goal, 150% of goal in 2 of 4 Qtrs. Leveraged hotel industry affiliations add significant Fortune 500 accounts.

    • Area Director of Sales
      • Sep 1999 - Sep 2003

      Grew & maintained market penetration to135+ RPI consistently all 4 years. #1 in the brand.Generated over 75% of property's total sales via direct sales effort.Trained and supervised area DOS's on standards, operating procedures, and best practices.

    • Sales Manager
      • Jun 1997 - Sep 1999

      Achieved new account quotas via outside sales calls in dynamic midtown market including corporate, government, and education.Averaged 1/4 million in new business consistently for 3 years; 15% of hotel's gross sales.

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Industry Focus. “Hospitality”

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