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Bio

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Kevin Seifert is a seasoned executive with 26 years of experience in managing operations, finance, and sales for various companies, including Signature Eyewear, Marchem Research, and Spectrum Chemical Mfg. Corp. He has a strong background in ERP, sales management, and wholesale, with expertise in cost cutting, returns processing, and data-driven decision making. With a Bachelor of Science in Computer Engineering from UCLA, Kevin has demonstrated his ability to drive growth, improve profitability, and optimize operations in fast-paced industries.

Experience

    • Executive Vice President
      • 1998 - Present

      I reorganized the company following debt restructuring, and focused resources on the most profitable sales channels, and retuned the company to profitability. I managed the companies finance, human resources, and operational departments.• Cut overhead including payroll, medical, plant, and insurance expenses, returning the company operations to profitability• Implement policies to reduce product returns by $2.5 million over a two year period• Set systems in place to track sales mangers and sales representatives performance against set budgets• Designed reporting tools to analyze sales trends by brand, product type and sales territories to improve profit through targeted customers, inventory management, and focus marketing dollars• Redesigned marketing programs to identify key accounts and focused new product placement Cost Cutting and Returns ProcessingEliminated redundant job positions and introduced key performance indicators to track department and individual performance. Used sales data to identify customer profitability and focused field reps on these accounts. Created and implemented a program for the salesforce to exchange product in the field immediately for customers thereby saving $1-$1.5 million a year in reprocessing costs in the first two years of the program. Renegotiated employee medical, dental, and benefit contracts to more cost effective plans. Making Use of Business DataDesigned reporting tools to make use of the vast amount of information collected in the Oracle Financial System to identify sales trends of each brand and product type, and to focus inventory and marketing dollars on the most profitable areas. Reduced inventory costs by $10 million within a five year period, at the same time maintaining a 98% fill rate.

    • Director Consulting and Information Services
      • 1987 - 1997

      Designed and implemented network installations and accounting systems conversions, and provided end user training and support for their new hardware and software applications.•Implemented and provided training and consulting services for various accounting systems including MAS*90, Solomon III and Solomon IV, Realworld, and Great Plains Dynamics. Installed and supported Novell and Windows networks. Created custom reports and program modifications to support the accounting systems

    • Vice President
      • 1982 - 1987

      Responsible for most of the company’s operations, including distribution, safety department, information systems, customer service, sales, general office, as well as the accounts receivable and accounts payable departments, during which time the company grew from $3 million to $7 million in annual sales without significant increases in overhead.

Education

  • 1981 - 1985
    University of California, Los Angeles
    Bachelor of Science (B.S.), Computer Engineering

Suggested Services

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Industry Focus. “Computer Hardware”

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