Experience

• 

  Home Schooling

  • Marin County, CA

  • Lead Instructor

    • 2008 - 2013
    • Marin County, CA

    Led homeschooling efforts for my nephew from grades 4-8.

• 

  Del Monte Foods

  • San Francisco, CA

  • Senior Brand Manager

    • 2004 - 2004
    • San Francisco, CA

    Responsible for achieving all P&L and strategic objectives for $190MM fruit cups business (diced fruit; fruit & gel).• Drove volume growth of 5%.• Developed and began implementing Fruit & Gel overhaul plan to improve underperforming segment, including new packaging graphics, product r...

• 

  General Mills

  • Greater Minneapolis-St. Paul Area

  • Marketing Manager

    • 1996 - 2004
    • Greater Minneapolis-St. Paul Area

    P&L ownership for a variety of $100MM+ brands and business units (e.g. cereal snacks, convenience store/vending channels, fruit snacks, Betty Crocker baking mixes).• Drove Milk ‘n Cereal Bars volume growth of 63% and profit growth of 161% via launching 2 line extensions, changing the brand’s ...

• 

  Mattel

  • Marketing Intern

    • 1995 - 1995

    Marketing Intern - Barbie Accessories

• 

  Foote, Cone & Belding

  • San Francisco, CA

  • Media Planner/Assistant Media Planner

    • 1991 - 1994
    • San Francisco, CA

    Media Planner – Clorox and Teledyne Water Pik products, 1992-1994; Assistant Media Planner – Pillsbury, Pacific Bell Yellow Pages, Varilux products, 1991-1992Developed, recommended and executed multi-million dollar media plans utilizing television and consumer print.