Experience

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  Merrow Manufacturing

  • Director Of Marketing

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  5 Horizons

  • Braintree, Massachusetts, United States

  • Marketing Strategist

    • Mar 2023 - Present
    • Braintree, Massachusetts, United States

    • Worked directly with clients to understand their business model and identify key business objectives • Developed assets and strategy needed for creating and implementing effective digital marketing campaigns aimed at lead generation and growth marketing• Maintained regular client communications regarding project status, outcomes, and recommendations• Crafted, managed, and tracked client budgets with over $3M in total spend• Used Key Performance Indicators to optimize advertising campaigns to meet client business goals for growth, lead acquisition, & brand awareness• Created and maintained regular reports on campaign performance for internal and external use• Performed regular advertising operations tasks including keyword research, campaign setup, and performance monitoring• Leveraged Asana for project management, Salesforce Marketing Cloud for automated email campaigns• Extensive Ad campaign management experience in Google, Meta, Linkedin, Spotify, StackAdapt, The Trade Desk

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  Murphy Household

  • Portland, OR

  • Relocation Project Manager

    • Mar 2022 - Oct 2022
    • Portland, OR

    • Facilitated successful cross-country family relocation from OR to MA including a home sale and new home build • Managed home sale including moving logistics, pre-listing updates with numerous contractors and broker; Led relisting strategy during market shift; Generated new marketing brief, assets, promotion • Remotely project-managed new-home construction including financing and budget control, product sourcing and vendor coordination, contractor relations, and successful project timeline management

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  GRAYBOX

  • Portland, Oregon, United States

  • Digital Marketing Manager

    • Mar 2021 - Feb 2022
    • Portland, Oregon, United States

    • Led digital marketing team, projects, and accounts as primary client point of contact in hybrid Accounts/ PM role • Collaborated with clients to identify clear strategic goals and deliverables, successfully managed 10 simultaneous budgets, project plans, and timelines • Delivered effective integrated marketing campaigns via paid media (Google, MS, Facebook, IG), SEO, website UX and content strategy, social media, e-commerce across an array of sectors: high-tech, SAAS, construction services, vineyards, non-profit • Fostered successful remote collaboration across UX/Design, Media Strategist, Developer, and Quality Assurance teams to provide deliverables on time and within budget • Provided detailed and orderly project documentation via NetSuite, Jira, Confluence, Slack, Google Workspace, Zoom; leveraged basic agile project management practices

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  Murphy Household

  • Portland, Oregon Metropolitan Area

  • Strategic Toddler Manager

    • Mar 2020 - Feb 2021
    • Portland, Oregon Metropolitan Area

    • Full time at-home parent to toddler during height of global viral pandemic • As the partner of a healthcare provider, opted to provide primary care of child including daily park trips, cargo bike rides, feedings, naps, books, songs, limited screen time, and general household duties

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  Thesis

  • Portland, Oregon Area

  • Senior Marketing Strategist

    • Jun 2019 - Mar 2020
    • Portland, Oregon Area

    • Supported clients like Adobe and Nike with email and SEO initiatives to improve activation rates; Developed strategic frameworks on goal attainment via creative campaigns to influence consumer decision-making • Performed extensive consumer research via interviews and resource analysis to discover consumer painpoints; Formulated tutorial-based initiatives for email and SEO content campaigns based on learnings • Developed email calendar and cadence recommendations; Created email and SEO best practices guidelines and testing plan to measure initiatives; provided tactical support via propensity model predictive analytics tools • Led executive level client-facing work sessions and authored internal creative and strategic briefs

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  Chalice Brands Ltd.

  • Portland, Oregon Area

  • Marketing Director

    • Nov 2017 - Feb 2019
    • Portland, Oregon Area

    • Led the marketing team in a rapidly growing, acquisition-hungry, multi-channel, multi-state, publicly traded, international cannabis company; Authored and managed $2M marketing budget for house brands, wholesale distribution for 300 partners across 5 jurisdictions, and a 7 store retail operation in Oregon • Coordinated creative agency relationships, produced brand assets and guidelines, developed new product packaging systems; Drove 2x+ growth in multiple digital social media properties, ground-up development of two websites, SEO strategy; Aligned campaigns with 5 sets of jurisdictional regulations and IG, FB, Twitter, and Google • Managed all event logistics including design, planning, and execution of over 50 in-person events, including Roseland Theater music venue sponsorship; Produced all brand collateral including multiple trade show booths and mobile sales event kits

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  North St. Bags LLC

  • Portland, OR

  • Director of Marketing

    • Jan 2015 - Jul 2017
    • Portland, OR

    • Fully re-engineered go-to-market strategy for local bag maker; Grew B2B wholesale program 2x; Collaborated on product development and design; Launched several new product categories and supporting product marketing assets; Refocused brand identity and strategy; Developed brand guidelines; Produced product and lifestyle photo, video, and ads • Drove holistic omni-channel digital strategy including a Shopify e-commerce overhaul, improved inbound lead acquisition via SEO, coordinated email and social media campaigns (250% growth), on-site content strategy, and increased consumer segmentation; Yielded 2% e-commerce conversion rate improvement and gross margin gains over 20% • Led comprehensive Public Relations, SEO, and digital content strategy including product placement in Wired, Outside, Playboy magazines; Negotiated and delivered custom tote bag program with Milwaukee Brewers

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  Swobo Bicycles and Apparel

  • Portland, Oregon Area

  • Director of Sales & Marketing

    • Sep 2013 - Jan 2015
    • Portland, Oregon Area

    • Led sales and marketing efforts for pioneering urban lifestyle bicycle and apparel brand; Authored $100k account-based marketing plan; Performed sales forecasting estimates via multi-channel sales network distributor, e-commerce, and independent bicycle dealer channels • Created brand guidelines, produced all brand assets, managed digital and print marketing communications; Led 2x+ growth in social media, Produced and negotiated ads placement in industry and consumer publications, Developed short documentary video series, product review placement: Men’s Health, Wired, Playboy, Bicycle Times, Dirt Rag • Negotiated international sales distribution agreements; Developed and led sales training program for distributor representatives; Produced all brand promotion and supplementary assets including apparel, sticker, and ad campaigns • Developed sub-brands and market segment expansion into children’s performance bicycle brand (Farrier bicycles) and custom wheel manufacturer (Truth Wheels); Performed market segment viability analysis models; Collaborated with outside agencies on brand development and creative concepting

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  Portland Design Works

  • Portland, OR

  • Go-to-Market Manager

    • Feb 2011 - Jul 2013
    • Portland, OR

    Managed dealer relations and marketing communications for small agile start up in the bicycle accessories industry. Responsible for developing and maintaining business to business sales network, including independent bicycle dealers and specialty retailers. Grew sales significantly among Top 100 dealers and key strategic accounts. Traveled within key territories and managed regional distributor sales representatives. Organized annual trade show and consumer show presence. Developed unique content for monthly newsletter, blog posts, twitter and instagram accounts. Conceived and delivered unique point of sales tools, seasonal sales incentive programs, and online MAP enforcement policy. Mitigated and resolved conflict between distributor, dealer and consumer sales channels.

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  Showers Pass

  • Portland, OR

  • Sales Manager

    • Apr 2009 - Mar 2011
    • Portland, OR

    Developed inside sales department from the ground up. Traveled to key regional territories and trained dealers on key aspects of technical cycling outerwear. Maintained extensive dealer network and implemented a multi-user customer relationship management software system.

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  Intel Corporation

  • Hillsboro, Oregon

  • Senior Financial Analyst Internship

    • Jun 2007 - Sep 2007
    • Hillsboro, Oregon

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  The Nixon Center

  • Washington, District of Columbia, United States

  • Assistant To The President - US/Russia Relations

    • Feb 2004 - Feb 2006
    • Washington, District of Columbia, United States

    Executive and research assistant to primary executive of the The Nixon Center and publisher of The National Interest; Research Assistant for US-Russia Relations Department.Performed research for article publication in both English and Russian media sources. Managed daily schedule, communications, and frequent international travel. Organized multiple working dinners, lunches, and high level press events every month, and two annual fundraising events. Coordinated with the offices of Fortune 100 level companies, US government agencies, NPOs, and Russian Ambassador to the US.

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  Office of the Governor of Wisconsin

  • Madison, Wisconsin

  • Internship

    • Dec 2003 - Mar 2004
    • Madison, Wisconsin

    Office of Constituent Services, Governor of Wisconsin, Jim DoyleFacilitated official correspondence between the Office of the Governor and constituent interests.