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Bio

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Kevin Mayer is a seasoned marketing and business development professional with 20+ years of experience in strategy, sales, and team building. He has held various leadership roles in companies such as Construct Advisory, Optima Systems, BLD Marketing, CNVRT Consulting, and Birdair, Inc., providing expertise in marketing, sales, and business development. Mayer has a strong educational background in liberal arts from McDaniel College.

Experience

    • Chief Commercial Officer (Cco)
  • Construct Advisory
    • Baltimore, Maryland, United States
    • Managing Principal
      • Jul 2022 - Present
      • Baltimore, Maryland, United States

      Offering a full suite of building materials consulting and advisory services that address measurable and performance based go-to-market business planning utilizing integrated marketing, sales, and channel optimization strategies and ongoing implementation support

  • Optima Systems
    • United States
    • PurOptima Commercial Director
      • Feb 2023 - Present
      • United States

      Leading efforts to guide PurOptima the US Brand for Optima Systems into the North American markets. Role encompasses - marketing, sales, channel, product management and PurOptima Incorporation oversight.

  • BLD Marketing
    • Baltimore, Maryland Area
    • Chief Executive Officer
      • Nov 2019 - Jul 2022
      • Baltimore, Maryland Area

      Lead and Direct BLD Marketing, formally Larson O'Brien, corporate growth initiatives while providing senior advisory support, strategic input, direction and industry subject matter expertise for BLD Marketing client initiatives.

  • CNVRT Consulting
    • Baltimore, Maryland, United States
    • Board Member
      • Sep 2019 - Sep 2021
      • Baltimore, Maryland, United States

      Board Member for CNVRT Consulting and liaison contact between BLD Marketing and CNVRT. Provide senior level advisement on company initiatives and subject matter expertise in CNVRT services related building materials and speciality contractors sales and channel efforts.

  • LarsonO'Brien
    • Columbia, Maryland
    • Partner/Director-Client Growth
      • Jan 2013 - Nov 2019
      • Columbia, Maryland

      Larson O'Brien Marketing Group provides Strategic & Tactical Marketing Group Services (Strategic Planning, Advertising, Public Relations, Interactive, and Continuing Education) mainly to firms in the Building Products/Construction Markets. My responsibilities include: (1) Sr Management D...

    • Vice President Business Development & Marketing
      • Mar 2007 - Jan 2013

      Vice President of Business Development & Marketing for Birdair, Inc. at Specialty Contractor for Long Span Roof Structures headquartered in Amherst, NY. Charged with executive oversight of the business development and marketing initiatives for Birdair's North American and International b...

    • Director of Sales & Marketing
      • Nov 2000 - Mar 2007

      I joined Cambridge in early 2000 to execute early stage business development and market planning initiatives on behalf of the Senior Management and Ownership (Private Equity) teams that would ultimately lead to the formal establishment of the Cambridge Architectural division. After the division w...

Education

  • 1988 - 1991
    McDaniel College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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