Experience

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  Firewood

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Account Director, at Google

    • Nov 2019 - May 2021

    I owned and led the customer reference program for the Google Cloud Public Sector Marketing team. Program details included developing and launching customer case studies, creating an industry awards program, project managing customer reference related work for events, and creating new internal customer reference communications.- Increased the number of customer references by 75% YoY, as a result from process improvements, better cross-team collaborations, and increased content amplification.- Program managed the sessions and website for the Public Sector team’s first global digital event (the Public Sector Summit), with 60+ sessions and 100+ speakers involved.- Collaborated with multiple groups in a heavily cross-functional and global role, working to remove blockers, and influence key stakeholders to reach objectives and goals.- Developed innovative trackers and new process documents that are widely used across multiple organizations, streamlining workflows and eliminating blockers that were previously present.

  • Senior Manager, Media Strategy, at Google

    • Nov 2016 - Nov 2019

    I led strategy and project management of multiple digital marketing channels for the Google Ads product with the Google Small & Medium Business (SMB) Marketing team. Areas of ownership included email and incentive channels, creative and budget tracking, and website management.- Managed email and incentive channels, including running multiple tests involving subject line, CTA, and creative, which improved email metrics by 5-10% YoY.- Led multiple landing page domain migration projects, including creating and implementing 100+ pages for the Google AdWords to Google Ads rebrand and a 2019 design refresh.- Created workflows and processes that established organizational structures and improved efficiency across multiple areas: planning, creative, budget, and web production.

  • Retail Marketing Manager, at Google

    • Mar 2016 - Nov 2016

    I strategized and executed promotions and campaigns for the Google Store Marketing team. Executed over 40 promotions and 3 seasonal campaigns, all exceeding forecasted KPIs. Improved workflow processes by creating trackers, updating templates, and optimizing meetings, leading to more streamlined work efforts with cross-functional teams.

• 

  Fractl

  • Campbell, CA

  • Director of Accounts, at eBay

    • Apr 2013 - Oct 2015
    • Campbell, CA

    I led SEO and content solutions for our flagship client, eBay. Expanded business services from one to six internal clients through initial stellar content work, earning $3M in total funding and growing the account revenue by 233% YoY. Oversaw the production of over 15 pieces of content that impro...

• 

  Amazon

  • Seattle, WA

  • Brand Specialist

    • Feb 2012 - Jan 2013
    • Seattle, WA

    I managed the Johnson & Johnson account, the largest vendor within the Beauty category at the time. Developed marketing plans, executed online promotions, analyzed data to provide key insights, and collaborated with the client to establish quarterly KPIs. Their sales revenue increased 60% YoY...

• 

  General Mills

  • Dresher, PA

  • Business Management Associate

    • Aug 2010 - Sep 2011
    • Dresher, PA

    I performed sales planning and analytics for the Green Giant, Betty Crocker, Old El Paso, and Small Planet Foods divisions. Responsibilities included creating new item decks for clients, analyzing competitor metrics to increase shelf space for General Mills products, and managing seasonal promoti...