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Credentials

  • Analytics Manager Pathway Completion - with Microspecalization in Project Management and Operations Analytics
    Project SPARTA PH
    Jun, 2022
    - Apr, 2026
  • Data Visualization Training Completion
    Cobena Business Analytics & Strategy, Inc.
    Mar, 2021
    - Apr, 2026
  • Customer Analytics (Practical Tools and Techniques) Training Completion
    Premier Value Provider, Inc.
    Feb, 2021
    - Apr, 2026
  • Google Analytics Academy: Advanced Google Analytics Certificate of Completion
    Google
    Apr, 2021
    - Apr, 2026
  • Google Analytics Academy: Introduction to Data Studio Certificate of Completion
    Google
    Apr, 2021
    - Apr, 2026
  • Google Analytics Individual Qualification (GAIQ)
    Google
    Apr, 2021
    - Apr, 2026

Experience

    • Philippines
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Business Operations
      • Jan 2023 - Present

      Primarily responsible for overall directions in terms of ensuring Aeroworx's business operations team runs effectively and efficiently. Oversees all business department functions from strategic demand planning to after sales services.Running Achievements:· YTD Double digit growths and achievements in EBIT as a result of effective forecasts & resource planning done· Implemented the cluster structures on a per category level that led to 50% improvement in manpower productivity · Initiated o2o strategies and tactical activities (Live-Selling, Community Building, Category & Basket Building) that led to a minimum increase of 30% in top line sales

    • Head of Merchandising and Business Intelligence
      • Sep 2020 - Dec 2022

      · Primarily responsible for Aeroworx's business analytics pillar, forecasting and data management · Led Primer Group’s first Robot Process Automation (RPA) Project · Lead the team that create e-commerce benchmarks, merchandising analytics and market intelligence reports to validate strategic forecasts· Led the team that organize data flow/pipeline in order to visualize harvested data and generate insights efficiently

  • CHiNOY TV
    • Manila, National Capital Region, Philippines
    • Talent
      • Dec 2022 - Present
      • Manila, National Capital Region, Philippines

      Currently under contract as a Chinoy TV Talent being one of the grand winners of Mr. & Ms. Chinatown Philippines 2022

  • Virtual Playground Global
    • Manila, National Capital Region, Philippines
    • Talent
      • Nov 2022 - Present
      • Manila, National Capital Region, Philippines

      Currently one of the talents under Virtual Playground Global https://www.virtualplayground.com.ph/

    • Senior Merchandising Supervisor
      • Jul 2018 - Aug 2020

      · Spearheaded overall merchandising strategy for the assigned portfolio (Sneakpeek, Tretorn, Sledgers)· Awarded with the Primer Merchandising Excellence Award for successfully leading the expansion and improving efficiency for the portfolio. (x3 uplift in GP and Revenue)· Created a store planogram tool for Sneakpeek to ensure store will be supported with the right amount of inventory and display SKUs.

    • Merchandising Supervisor
      • Jul 2017 - Jun 2018

      · Ensured inventory and assortment are sufficient to hit total revenue targets and are aligned with overall brand positing of Res|Toe|Run· Managed the OTB of brands handled

    • Concept Store Merchandising Associate
      • Apr 2016 - Jun 2017

      • Manages Res|Toe|Run, one of the biggest concept of Primer Group with 50 stores nationwide• Approves allocation and selection of merchandising mix for the concept store • Recommends to Merchandising Manager and BU Head on brand acquisition

    • Merchandising Associate
      • Oct 2015 - Jun 2017

      • Monitor sales performance and inventory level • Weekly replenishment of merchandise • Recommends price changes and sales promotion • Spearhead occasional offsite sale events

  • Primer Group of Companies
    • 2282 Leon Guinto Street, Malate, Manila 1004 Philippines
    • Marketing Intern
      • Jun 2015 - Jul 2015
      • 2282 Leon Guinto Street, Malate, Manila 1004 Philippines

      • Meet potential clients for potential collaborations • Assist in event setup and planning • Recommend marketing activities and tie ups

Education

  • 2012 - 2015
    De La Salle - College of Saint Benilde
    Bachelor of Science in Business Administration - Export Management, 3.581 (4.0 being the highest)
  • 1999 - 2012
    Grace Christian College
  • Academy for Professional Excellence
  • Fashion Institute of the Philippines

Suggested Services

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Industry Focus. “Technology, Information and Internet”

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