Bio
Experience
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ADUSA
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Salisbury, NC
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Market Analyst
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Jul 2018 - Present
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Salisbury, NC
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Director
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Nov 2008 - Present
As director of Site Check Research Group (a multi-national research team), I am responsible for obtaining new business and training individuals in the use of SAM. SAM is the Site Allocation Model developed by Site Check Research Group focusing on C-Stores, Fuel, and Quick Service Restaurants. I am also responsible for conducting single site analysis along with 'macro' analysis of markets and proposed store networks and special projects as demanded by our clients' needs.
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Kevin R Anderson Consulting
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Greenville, South Carolina Area
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Principal
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Sep 2008 - Present
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Greenville, South Carolina Area
Conduct a broad range of services including field evaluation,model development and training for clients (including but not limited to consultants, retail and real estate organizations). My work helps my clients maximize their capital investment in infrastructure by choosing the most sutible locations that fill their needs.
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Gravitec Development
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Various
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Seminar goer
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May 1995 - May 2016
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Various
Presenter over various seminars on the following topics:- "Forecasting Remodels and Expansions"- “Metadata Principles in Gravity Modeling” - “Overview of Competitive Analysis” - “Commissaries in the USA” - "Measuring Distances in GIS"- "Balancing Basics"- "Forecasting Basics"- "Fieldwork 101"- "Misleading Maps and Statistics"
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Our Lady of the Rosary
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Greenville, South Carolina Area
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Volunteer
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2002 - 2011
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Greenville, South Carolina Area
During the eleven years my children attended Our Lady of the Rosary school and parish I helped in the following areas; 1) Coach/Assistant Coach for OLR Middle School Lady Lions Basketball Team (4 Years), 2)Finance Committee (9 Years with 2 years as Chairman), and School Board (1 year). In addition I helped with numerous work day activities to help maintain the school.
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Manager Location Research
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Jun 1991 - Sep 2008
-Managed a budget of over $250,000 per year for outside market research.- Implemented a Geographic Information System for use at BI-LO.- Designed the competitive databases used by throughout BI-LO and Ahold USA.- Championed the use of the frequent shopper database as customer origin surveys which utilized and existing database and gave BI-LO access to a consistent database of 2.5 million customer locations.- Utilized new technologies in the analysis of storing networks and forecast sales potential for new sites which lowered the per cost basis of site analysis by 25%.- Developed storing strategies for major metro markets in the BI-LO operational area.- Trained direct reports on the use of modeling and field evaluations.- Analyzed potential stores for rationalization and sales transfer.
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Analyst
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Feb 1986 - Nov 1990
Through my tenure at the Green Group I assisted with market strategies and site location evaluations on a wide variety of retail and real estate clients. Starting as a Site Technical Analyst I conducted extensive research on sites from Canada to California and all places in between, with an emphasis on quality field work. As an Analyst I increased my knowledge of retail and further augmented it with increasing analytical knowledge and communications skills through written reports to the clients.
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Education
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1983 - 1985Northern Michigan University
Masters, Business Administration -
1978 - 1983Northern Michigan University
Bachelor of Science, Business Administration- Management
Suggested Services
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Industry Focus. “Retail”
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