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Kerstin Poehlmann is a seasoned marketing and public relations professional with 23 years of experience in the green industry, specializing in horticulture. She has held leadership positions at Pen & Petal, Inc. and the San Diego County Flower & Plant Association, and has expertise in copywriting, public relations, marketing strategy, and more. As a marketing director at EuroAmerican Propagators, she developed and implemented marketing campaigns to drive business growth. Her experience in horticulture, combined with her marketing expertise, has equipped her with a unique ability to promote products and services in the green industry. Kerstin holds a Master’s Degree in Horticulture from the University of Applied Sciences Weihenstephan-Triesdorf.

Experience

  • Pen & Petal, Inc.
    • Encinitas, California, United States
    • President
      • 2001 - Present
      • Encinitas, California, United States

      Pen & Petal is a leading marketing, advertising and PR firm for the green industry. With horticulture as specialty, we combine the power of technical expertise with cutting-edge marketing know-how and creativity. Our unsurpassed industry knowledge positions our clients' products at the forefront of their customers' minds. Services include web design, literature, media relations, PR, copywriting, graphic design, branding, media buying, social media strategies, special events, and much more.

  • San Diego County Flower & Plant Association
    • Carlsbad, California, United States
    • President
      • Jun 2021 - Jun 2023
      • Carlsbad, California, United States

      Volunteer position as president of the San Diego County Flower & Plant Association. Our association works to strengthen and advance the horticulture industry in Southern California and beyond.

    • Marketing Director
      • 1995 - 2001

Education

  • 1989 - 1994
    University of Applied Sciences Weihenstephan-Triesdorf
    Master’s Degree, Horticulture

Suggested Services

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Industry Focus. “Renewables and Environment”

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