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Kerstin Poehlmann

President at Pen & Petal, Inc.

Intro Book

Marketing and public relations expert in the green industry with 23 years of experience.

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Location

Encinitas, California, United States, US

Skills

Copywriting
Press Releases
Horticulture
Public Relations
Advertising
Marketing Strategy
Marketing
Media Relations
Publishing
Public Speaking
Social Networking
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$125.0

Hourly Rate

How This Rate is Calculated

Okay, let’s tackle this. So Kerstin has 23 years of experience in the green industry, which is a niche market. Marketing and public relations professionals with her level of experience can charge higher rates, especially in industries like horticulture where technical expertise is valued. However, her role as President at Pen & Petal, Inc. and the San Diego County Flower & Plant Association suggests she may not be in a high-level executive position, which typically commands higher rates. Considering her skills and experience, I’d estimate her hourly rate to be around $125, which is on the lower end of the range for marketing and public relations professionals with similar experience. However, her location in Encinitas, California, may also impact her earning potential, as the cost of living in this area is relatively high.

Bio

Generated by

Topline AI

Kerstin Poehlmann is a seasoned marketing and public relations professional with 23 years of experience in the green industry, specializing in horticulture. She has held leadership positions at Pen & Petal, Inc. and the San Diego County Flower & Plant Association, and has expertise in copywriting, public relations, marketing strategy, and more. As a marketing director at EuroAmerican Propagators, she developed and implemented marketing campaigns to drive business growth. Her experience in horticulture, combined with her marketing expertise, has equipped her with a unique ability to promote products and services in the green industry. Kerstin holds a Master’s Degree in Horticulture from the University of Applied Sciences Weihenstephan-Triesdorf.

Experience

Pen & Petal, Inc.
- Encinitas, California, United States
- President
  - 2001 - Present
  - Encinitas, California, United States
  Pen & Petal is a leading marketing, advertising and PR firm for the green industry. With horticulture as specialty, we combine the power of technical expertise with cutting-edge marketing know-how and creativity. Our unsurpassed industry knowledge positions our clients' products at the forefront of their customers' minds. Services include web design, literature, media relations, PR, copywriting, graphic design, branding, media buying, social media strategies, special events, and much more.
San Diego County Flower & Plant Association
- Carlsbad, California, United States
- President
  - Jun 2021 - Jun 2023
  - Carlsbad, California, United States
  Volunteer position as president of the San Diego County Flower & Plant Association. Our association works to strengthen and advance the horticulture industry in Southern California and beyond.
EuroAmerican Propagators
- Marketing Director
  - 1995 - 2001

Education

1989 - 1994

University of Applied Sciences Weihenstephan-Triesdorf
Master’s Degree, Horticulture

1989 - 1994

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Renewables and Environment”

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Kerstin Poehlmann

Refer a Friend to Get
100 Credits For FREE

$125.0

Hourly Rate