Experience

• 

  Own business, searching for new challenges

  • western cape

  • Freelance Designer

    • Nov 2012 - Present
    • western cape

• 

  Sylko

  • Prospecton

  • Senior Web/Graphics Designer

    • Mar 2006 - Oct 2012
    • Prospecton

    I am the head of the design studio at Sylko and manage 4 designers under me. I plan, analyse, and create visual solutions. I also find the most effective way to get messages across in print using colour, type, illustration, photography, animation, and various print and layout techniques.It is my duty to develop the overall layout and production design of Greeting Cards, Flexo & Litho Giftwrap, Gift Bags, Back to school products etc . My team and I also produce promotional and showroom displays, packaging, cheat sheets and marketing brochures for products, and design distinctive artwork for products. We also develop material for Sylko Web pages.The first step in developing a new design is to determine the needs of the client (Woolworths, Clicks etc), the message the design should portray, and its appeal to the customers. I consider cultural, physical, and social factors in planning and executing designs for the target audience.I gather relevant information from Product managers, Sales team, Production team, and by performing my ownresearch. I design and prepare sketches or layouts—by hand or with the aid of a computer—to illustrate myvision for the design. I select colours and create Style Guides, artwork, photography, animation, style of type,and other visual elements for the design. I then present the completed design to the relevant Product Managers for approval. I also assist the printers by selecting the type of paper/board and ink for the production and review the mock-up design for errors before final production.I currently use Adobe Photoshop, illustrator, InDesign, Freehand MX, Dreamweaver and Flash to create my designsfrom design to print have qualified in all above applications.